为什么社交电子商务协会与小程序相结合？

无论您是想开设实体店还是在线淘宝店，用户都必须承担高额费用，包括商店费用以及购买商品的成本。这是用户的更高阈值。如今，随着小程序的成熟，加上更完善的支付系统和更高的流量红利，社交电子商务已被引爆，用户开店的门槛逐渐下降。

进一步显示社交电商的流行度。《2017共享社交电商行业白皮书》指出，2016年社交电子商务的数量已达到1380万。据估计，到2020年，中国社会电子商务商户将达到2400万，市场规模将超过一万亿，未来五年该行业的扩张空间将超过10倍。

为什么社交电子商务公司现在与小程序结合？首先，小程序具有许多流量条目，广泛的应用场景和快速打开速度。其次，小程序能够以更好的UI设计显示产品信息，实现群组共享等功能，帮助社交电子商务平台进行排水，更好地实现用户转换。

澄清原因后，我们必须开展业务。社交电子商务+ 小程序如何降低用户打开商店的门槛？首先，让我们看看“全球”，了解哪些类型的玩家可用于社交电子商务+ 小程序，主要包括以下三类：

1. B2C电子商务

Directly serving consumers by platform or brand merchants, such as “Mushroom Street”, “Too much”, “Single Mai”, etc. they have a variety of independent ways of obtaining customers. For example, the "Mushing a lot", "Mushroom Street" group, the "Global Catcher" distribution, "Queen's New" and "Shanxi fellows strictly selected" operated hundreds of public numbers, "single wheat" through the sale of single items The features attract most craftsmen, and the Dolphin Home gets traffic through multiple beauty groups.

2. S2B2C e-commerce

The platform and the small B jointly serve the consumers, and the platform uses the small B to complete the acquisition and transactions, such as “good things full warehouse” and “SEE small electricity shop”. This type of e-commerce is relatively "invisible" to the C-end. There are many or even no unified entrances. Through the media, the purchasing, the owner of the store, and so on, the main traffic contacts C, using private domain traffic to display goods and facilitate transactions.

3. Third-party service providers

Provide services such as developing 小程序 and operation tools for merchants. Then, let's dive into it and see how “social e-commerce +小程序” is actually operated?

The S2B2C mode in these three modes is mainly introduced here. The S2B2C mode is a good way to reduce the user's opening threshold and maintain the interests of the shop users. The platform of this model provides a complete set of e-commerce operation services for users who want to open stores, such as technology, supply chain, selection, pre-sale and after-sales. Users can get their own 小程序 store after paying less for the store opening fee, and they can choose the products they like in the product library.

If the user wants to promote the product, he can click to generate the graphic or 小程序, share it to the circle of friends or 微信 group and personal conversation according to the requirements. If the order is received after the promotion, the user can get a certain commission.

xx 由于社交电子商务如此火爆，许多社交电子商务平台如何在激烈的竞争中建立自己的竞争壁垒，甚至脱颖而出？主要从以下两个方面进行讨论：

1.从客户和运营的角度来看

首先，小程序是一个吸引访问者和消耗的工具，因为小程序很容易共享，而且函数迭代更加成熟。此外，社区也是一种有效的方式来接触用户，通过社区销售商品，以及增强用户粘性。有更多的企业家和投资者说不应该孤立地看待小程序，并且应该考虑小程序 +朋友圈+公共号码+ 微信组作为整个产品。

关于操作方面，对于S2B2C模型，由于模式是通过小B到达用户，因此获得足够且足够高效的小B是关键，因此平台可以设置小B的进入阈值，提供操作工具和培训。维持小B利息。

2.从供应链的角度来看

社交电子商务的本质仍然是零售，因此在下游大规模收购用户之后，上游供应链必须能够承受两端的增长。该平台可以不断提供高质量的供应商，为用户提供高性价比的产品和丰富的SKU，提高产品和服务的质量，从而赢得用户的信赖;同时，通过平台上积累的大量用户将讨价还价的能力带到上游。为了进一步为用户带来更多利益，从而实现双赢。

一般来说，社交电子商务+ 小程序是电子商务平台使用微信流量红利，也是电子商务中微信生态的参与。

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