What is the secret of the company's vibrating marketing?

Do you know vibrato marketing? More and more companies have begun to choose vibrato as a marketing position. At the end of June 18, the headline released《抖音企业蓝V白皮书》. According to the data, 82% of the blue V account fans are still dying on the threshold of 1000, and 73% The account volume is less than 10,000. From the data point of view, the situation of most enterprises' vibrato operation is not satisfactory.

Then? How should enterprises do wobble marketing? 汇海 Xiaobian combined with his own observation for a period of time, give some suggestions, for reference only:

第一点,，尊重抖音生态玩内容

There is always a problem with corporate marketers, that is: old people want to advertise products. Softly implanting your own products, for some brands, there is nothing wrong with it, such as sea fishing, such as answer tea, such as fruit fresh, one is real, the other is enough everyday, in any scene will not violate.

But for more brands, it is a difficult problem to implant hard, and it is difficult to get passers-by if you don't violate it.《白皮书》Many blue v are named on the list, such as Xiaomi mobile phone, adidas, etc. not to mention how many stars these brands have invited, how much money for official cooperation, look carefully at their content will find that they are still short video 1.0 How to play: Use the vibrato as the release position of brand advertising.

Advertisements are interesting again, and they are essentially advertisements. In the vibrato ecology, there is no explosiveness of content, and it is difficult to connect with potential users. According to the recommended mechanism of vibrato, the only survival rule of this marketing method is: burning money.

If you want to get hundreds of millions of levels of traffic for free, you still have to return to its communication ecology, return to humanity, and you can't afford to burn money to do something that is really useful or interesting or allows users to kill-time.

第二点，视频内容少即是多 

xx 现在观察了很多企业，包括支付宝，已被多次分析为典型案例，事实上，他们都处于“办公室的日常例行”风格，而且该计划旨在设计一个小兄弟，美丽的同事，和一个塑料妹妹。爱，也将植入自己的产品，努力和广泛。单个视频可能会让人微笑，但没有统一的音调来拯救粉丝。从长远来看，只有粉丝会丢失，社区将会松动。

相反，另一个金融品牌——仍然很尴尬，数据表现更加引人注目。截至去年7月底，粉丝数量已超过450万，粉丝数量已突破20万。

观察幸存的颤音，我发现之前的视频也像一个大杂烩。我曾经模仿泰国女士的头发，我穿着公司制服，跳舞，以及品牌广告。然而，赞美的数量是几百英里。考虑到后来爆炸视频的驱动效果，以前的数据可能会更加激烈。

此外，数据的转折点发生在样式转换之后。在将内容调整到众神回应的街头采访视频后，这两个视频共赢得了超过30万的喜欢。

在那之后，他仍然保持着统一的街头视觉风格，然后有两个“百万+”喜欢的爆炸视频。

我看过很多爆炸视频，我读过很多关于心脏爆炸的文章。许多营销人员很容易陷入模仿爆炸的陷阱。今天，这场大火是软件开发

拍一张照片，明天那个火和模仿一个，使颤音在许多模仿视频中既没有连续音调也不容易突破，所以视频拍摄的路线不尽如人意，找到合适的。风格，坚持终极，有可能使成功成为“必然”。

第三点，早日组建专业的in-house内容团队

短片的短片奖励的到来让很多公司都措手不及，甚至无法赶上孩子们。根本原因是没有人。

过去我们聊的新媒体主要是微信，微博，文字图片输出为主，写文章，做图片，看数据，一个小编全揽了。如今短视频时代，一人版配置显然已经不够用了编剧。导演，摄影，后期等角色，一个人往往是难以承担的。

小编联系到了还呗的市场同学，在和他们的交流中了解到他们为了拍摄出精品视频，不仅采购了专业的单反设备，还招募了视频设计师，整个内容营销团队每周都会在一起沟通打磨脚本。

“视频能抓住人的就是开始几秒，因此无论是脚本，画质，剪辑还是视频的发布文案，封面，都要争取做到极致。”这是还呗市场同学的原话。

当然，如果没有自己的内部团队，花钱找内容创意公司执行也是可以的。这里小编就比较推荐沈阳汇海网络了，这是一家专业做抖音短视频营销的企业，能够帮您提供完善的规划营销一条龙服务，想了解更多的具体可以到沈阳汇海官网进行咨询。但是别人的再好不如自己的，小编仍然建议，任何一家想做好内容营销的公司，都非常有必要建立自己的内部内容团队，不仅在面对内容生态的变化时可以更从容，也能在一次次高频的内容创作中让整个市场团队得到锻炼，将能力转化到其他的传播战场

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