6 ways to do 微信 marketing

Since the emergence of the 微信 public platform, no matter where you go, online or offline, you can always see a large number of 微信 QR codes, there are personal businesses. The launch of the 微信 public platform heralds the arrival of the 微信 marketing era. But how to do 微信 marketing, now everyone is still in the state of exploration. Briefly explain how to do 微信 marketing.

Method/Step:

1. Clear purpose

Nowadays, many companies have opened the 微信 public platform because they saw others open, and they just opened it. Before the opening, they did not think about the purpose of opening 微信: use 微信 to send promotional information to users, and more quickly Does the user push the information or tell the user on 微信 to transfer to 网站 or Weibo? Only when the goal is clear can the content be more targeted.

2. Determine 微信 push information and push time

Recently, I also paid attention to some enterprises' 微信. After receiving attention, I will receive some boring greetings every day. The content is pale and weak, which is very annoying. Some companies even send it in the morning and evening. For these companies, the most direct and simple way to cancel their mobile phone 软件开发

information. If you don't want to push any information, you can push some greetings, but there must be quality and quantity control, otherwise it will only make people feel disgusted, and the original purpose of their own.

3. Guide the user to send you a message

xx 当我们拨打10086时，我们经常听到充值，请按1，并检查每月消费，请按2 .这些引导用户选择的指导词。在微信营销微分发中，此方法也可用于实现密钥数字回复。例如，一个拥有实体店的淘宝女店主，在发布促销信息后，为消费者设置以下选择回复项目：按1在商店购买（我们将发送地址和路线给你），按2在线购买。 （我们会向您发送网站地址），按3并且不感兴趣，我们不会骚扰您。

4.丰富的邮件回复类型。

微信和微博之间最大的区别是微信有很多类型的响应。特别是语音响应，让人感觉真实。结合第三点，增加用户对更有趣内容的接受度会增加用户粘性。

5.及时检查并及时回复。

随着消息量的增加，将收到越来越多的信息，此时不可能逐一回答。此时我们必须设置关键字，即具有相同关键字的批处理响应。

6.定期更新关键字回复的内容。

我是用户，我希望收到不同的信息内容。用户像冷兔一样发送“1”。在收到笑话后，用户可以多次发送，并接收最初在后台设置的不同冷笑话。用户体验非常好，用户今天非常开心。但明天，用户将发送“1”，并发现他收到了与昨天相同的冷笑话。情绪立即减少，因此有必要更新一些用户频率较高的关键字。