企业应该如何选择自己的媒体平台？

随着移动互联网的快速发展，企业推广的渠道越来越多，特别是来自媒体平台。企业应该如何选择从媒体平台推广自己的品牌？由于媒体是通过主要的网站平台分发的，因此共享原始信息为粉丝受众提供了一个行业。现在从媒体行业已经达到井喷状态，从之前的Post Bar论坛，到现在的微博微信，还有各种各样的自媒体平台。由于门限低，操作简单，传播速度快，已被各商家使用。下一个沈阳汇海网络小编将为大家分享相关内容，希望能够为大家解决。

媒体平台的主要类别是：

搜狐来自媒体，网友来自媒体，百度百，凤凰来自媒体，UC来自媒体，今日的头条新闻，一点信息，新浪外观等自媒体平台。既然有这么多媒体平台，在这个媒体时代，每个人都可以成为媒体的明星，但从营销的角度来看，如何利用媒体供我使用，特别是选择最适合你的是最重要的是要谈谈每个主要媒体的优缺点，以便我们更好地选择。 PK在所有主要平台上，谁是你的“博乐”。

来自媒体的搜狐：

优点：良好的包容性，良好的长尾词排名，适合口碑，品牌覆盖，增强可信度

缺点：注册审查更加严格，排名稳定性不强，尤其是热门词汇和严肃头衔。

今天的头条新闻：

优点：手机使用率高，用户数量好，特别是八卦文章，特别受用户青睐。如果文章很好，有订阅，高阅读和八篇文章，你可以获得广告份额。

Disadvantages: I don't like the article of marketing nature, and the article has a high degree of recognition, strict review, and a relatively difficult newbie.

A little bit of information:

Advantages: The use of high user rate, female traffic treasure, the first choice for women's products, is also a good channel for drainage.

Disadvantages: Articles will not be included in search engines, and there are certain limitations.

Netease from the media, penguins from the media:

Advantages: Get relevant recommendations for the portal and attract fans of the portal.

Disadvantages: can only be displayed in the portal, with limited limitations.

Learn to start, content layout, let users fall in love with you.

Take Sohu from the media as an example. The layout of the title:

Long tail word layout: suitable for some industries, education industry, a little popular class of words, like Feng, Xiao, Zhuang can also be used, the title is mainly based on long tail keywords.

Long tail word + brand word or qualifier: This kind of product is not very competitive for some of the less popular products. The reason why the long tail word + brand word is recommended is to improve the exposure, even if the user does not click, it will be invisible. Among them, the user has deepened the influence, this kind is more suitable for some regional words, or the unpopular industry, doing this very well.

Take a bit of information as an example. The layout of the title.

A little information as a concentration of female users, the title should attract, solve the pain points of users, and attract female fans, in terms of weight loss, when starting the title

To learn the title must be attractive, stimulating, from the perspective of the user, so that the user has a desire to click.

Layout content, highlighting to customers.

1. The content of the article should be clear? It is to improve the exposure, popularity, or to attract fans, sell products, learn to position the content, different platforms, different content.

xx 来自媒体的搜狐：优化，排名。

今天的标题：吸引眼球，爆炸点，热门事件，娱乐新闻，王峰再次结婚？出轨了什么？赢得分享。

一点点信息：销售产品，标题很有吸引力，主要基于技能，秘密和方法共享。

来自媒体的企鹅：原创文章，吸引用户，获取建议，流通公众号，销售产品，做服务。

2，内容要求，分割清晰，图文丰富，图像比例适中，相关性强。

3，进行优化，排名篇章，学会合理布局关键词，合理做广告，广告建议是：品牌优先，此后为微信，对于广告来说，如果直接广告或多或少有些抵抗，那么品牌会让它更容易让别人接受。