What functions should be developed for the development of fresh e-commerce APP?

In the current e-commerce development, fresh e-commerce is the most popular one. The development of fresh e-commerce APP has made many people engaged in the fresh e-commerce industry ushered in the opportunity of development. The fresh e-commerce APP can satisfy people's appetite. In the Internet era, people's daily consumption consumption is upgraded. Pursuing convenience consumption and pursuing quality consumption.

I. Industry development of fresh e-commerce APP

In 2017, the development of China's fresh e-commerce APP and user activity are gradually increasing, and the consumption habits of online shopping for fresh goods are gradually being developed, but now users of online e-commerce consumption of fresh e-commerce are infiltrating. The rate is only 2%, which is still a lot of room for development compared to the 70% penetration rate of traditional e-commerce.

2. What problems should be paid attention to in the development of fresh e-commerce APP?

Improve the user's APP viscosity: The current problem faced by fresh e-commerce is that the user's APP does not use the viscosity. Therefore, it is now the most important thing to improve the viscosity of use and the length of use. Through more preferential activities, such as the current brand's group purchase or social content creation, through various guide articles or user purchase sharing, improve the user usage of the APP.

3. The function of the development of fresh e-commerce APP

1. Product display function: support graphic and video and other forms to display fresh fruit, you can find fresh products by price and hot sale.

2. Online purchase order: The user can purchase the online order, support the shopping cart to view the deletion, support Alipay and 微信 payment, and support the viewing of the logistics information after completing the transaction online.

xx 3. LBS定位功能：打开应用程序后，系统会根据您所在的位置显示同一品牌社区生鲜食品店的位置，让您选择最佳的商店消费。

4.营销活动功能：商家可以通过APP进行优惠券或全面减价优惠，或通过积分创建营销活动，增加APP的粘度和品牌。

5.个人中心功能：这主要是修改人们的用户账号信息，如密码修改，昵称修改和优惠券，或者账户余额和发货地址可以在个人中心功能中实现。

社区是各种业务所针对的商业蓝海。越来越多的APP工具进入了社区电子商务行业的发展。新鲜的电子商务APP就是其中之一。新鲜的电子商务APP正在开发新的零售业，未来将有新的发展机会。