What is the reason for sharing bicycles to start playing money?

Sharing bicycles began to play the money-burning war. The free-to-use policy recently introduced by Mobike Bicycle and ofo Xiaohuang Car is the most direct manifestation. What recharges 100 yuan to send 200 yuan, free ride for 3 days, etc. the people watching are dazzled. Then, why did the shared bicycle start to burn money subsidies? What is the specific reason? Let's analyze it together.

1, not bad money since the emergence of the Mobike bicycle, ofo small yellow car has been working hard to finance, development so far, Moby bicycle has won 2.4 billion yuan, ofo also received 1.3 billion yuan, can be said to have become a shared bicycle The two most powerful brands in the world. And with so much money pushed, they have the confidence to use their money to smash other competitors. 2. Due to the market environment, the number of shared bicycles in the market is increasing steadily, the market demand is gradually approaching saturation, and the cost between players will be closer and closer. In this case, sharing bicycles wants to make the most money. The hope is to increase the daily usage of bicycles. In this way, when the amount of delivery reaches a certain stage, the user can make a profit by the user riding the bicycle after the user has developed the habit. What cars are used the most frequently, and they will have more income. 3. The current situation of shared bicycles So far, Mobike has already launched more than 800,000 bicycles in 21 cities. Theo covers 34 cities across the country, and has placed more than 1 million bicycles, and both parties continue to expand. Speed, more and more, if this time comes down to intensive cultivation, then it will inevitably be caught up or surpassed by other competitors. In this extreme environment, subsidies are the most practical solution. In summary, the sharing of bicycle subsidies is also no way. However, everyone does not use bicycles, ERP systems

As long as we adhere to principles and develop well, the future is still very objective.xx