小程序

的八个优点 1.相对更低的成本；

对于这两种类型的人，小程序可以大大降低成本：

1名公共企业家;

2零售商回家。

这两类人也是整个商业市场的大多数。对于大众企业家来说，如果你没有野心做BAT，你就没有野心要做TMD，只想做一个小企业，小程序足以使用，没有必要开发应用程序。

例如，创始人的前两天是一个小程序，他们致力于提供各种评价游戏，比如测量脸部的价值，衡量角色或者什么，这个小游戏总会有市场，其局限性确定不可能使BAT变得如此之大，赚钱是他们最好的生活。他们可以使用病毒同时复制超过小程序，以确保鸡蛋不在篮子里。

一般来说，线下零售商除了每年平台的固定包裹费用之外，还需要通过平台退出管道，平台在一年内带走的利润是惊人的。 O2O平台已经达到与淘宝天猫相同的十字路口，即通过交通绑架商家并每年消耗大量利润。微电子商务在2015年达到顶峰的原因是因为平台供应商难以忍受并且正在寻找新的交通平台。

Micro-e-commerce is mainly divided into platform micro-e-commerce and friend circle micro-e-commerce, one relying on SAAS, one relying on friends circle. However, each has its own limitations. SAAS is a tool plugin that is independent of 微信. Its content cannot be crawled by the 微信 system, but 小程序 can effectively communicate with the public number. It is also in the 微信 system. With up to twelve flow inlets, it is perfectly integrated with the entire ecosystem of 微信.

2.更流畅的使用体验；

Needless to say, APP, H5 and SAAS often have problems such as delays and visual distortions, which will not appear in native APP小程序.

3.更多的原生曝光机会；

At the time of the writing of this article, 小程序 released new features. The iOS 微信 client is updated to 6.5.15 and above, or the Android 微信 client is updated to 6.5.13 and above, and students who have used 小程序 can find the quick entry of 小程序 under the 微信 search box.

Strictly speaking, this is the thirteenth entry of 微信 to 小程序, but since it is integrated in the 微信 search page, the Master just added a comment after the previous "微信 search". As mentioned earlier, 小程序 also has two grayscale test entries, such as the lower left corner of the 微信 group dialog.

If this function is fully open, it means that the 微信 community will undergo subversive changes. It is a good news for small retailers. They can develop and collaborate with quality communities to expand and realize the market. The owner who has a quality community in his hands but has no products to realize can also gain more possibilities.

xx 4.在微信环境中打开率更高；

同样的广告链接，在公共图像中插入外链，阅读原文或使用小程序，开放率完全不同，业界传说小程序和阅读原始开放率约为20倍。

5.点击即保存更易留存用户；

小程序与公共号码，H5，APP和SAAS的最大区别在于点击保存，可以最大程度地保留用户。这个看似不起眼的地方完全反映了微信对小程序的支持。官方默认是在用户点击时保存小程序，以帮助商家获得更多用户。获得新用户后，您是否可以保留用户，即业务本身。

6.更多的返场机会；

前两个帮助商家更快地获得用户的功能。主要目的是创造更多的回报机会，以便许多浪费的流量有可能被二次激活。

目前，微信生态系统中的企业将使用一些H5游戏来做活动。事件的平均活动大约是100,000或甚至数百万。使用H5进行活动的最大缺点是，在活动完成后，参与用户和商家之间没有任何联系。如果您使用小程序来执行此活动？在点击和保存功能中，商家瞬间拥有超过100,000甚至数百万的兴趣。

微信这几天，刚刚解锁的小程序支付可以选择关注公共号码的功能，完成引导流量从小程序到公共号码的功能，正式完成流量闭环，公共号码+ 小程序将更加多样化。在过去，当遵循在线消费时，通常在支付完成之后，商家的工作人员引导用户注意公共号码。但是这个功能可以由小程序自动完成。

将小程序保存到发现列表，或同步跟随公共号码。商家可以有更多机会通过公共号码的内容操作将用户流失到小程序消费。在目前的情况下，用户手机中的小程序仍然不多，删除小程序的风险极低，并没有引起公众号码列表灾难的不适。这是小程序目前的奖金之一。

要在小程序和公共号码之间创建闭合的流量循环，主要目的是创建更多的返回机会。在新添加的小程序条目下的微信搜索列表，将显示用户在最近一次点击的微信 小程序，微信组中的群聊小程序也显示微信组最近共享的小程序。 微信正在不遗余力地让你看到你最近看到的小程序，创造了更多的回归机会。

7、公众号+小程序完美结合；

在小程序上线后，微信有一个三驾马车，一个朋友圈，一个公共号码和小程序，分别对应社交，内容和交易。这个三驾马车只是新零售——社交零售的一面。当外行人共同演唱公众号码时，公众人数正在呼唤新的活力，而内部人士则利用这个机会获得更多的红利。

小程序 payment can choose to pay attention to the public number, it is a new expectation of 微信 for the public number, the future public number will not only be a platform of media attributes, but also assume the function of content service. Consumers go to 小程序 because they like content, or because they spend it in 小程序, pay attention to the public number, become a long-term fan of the brand, and share it in the circle of friends because they like it.

微信 gave 小程序 ten keywords, and more to the public number. 微信 except for the force 小程序, the search for 微信 has never been relaxed, so the Master has been telling people that the public number will usher in the same keyword era as Taobao. From now on, when we give the title of the public article, in addition to the title party, we must also think about how to maximize the search by 微信.

In the future 微信 ecological structure, the public number is the "market department" and "public relations department" of 小程序, and 小程序 is the "channel" of the public number. Each public number can be associated with three 小程序 functions of different subjects, and it will become a new kind of mutual push and advertising gameplay. If you combine the functions of different 小程序 jumps, the gameplay will be more diversified.

To give a simple example, if a master has a beauty brand, you can go online with three different themes of beauty 小程序 at a time, and complete the flow closure in 小程序 by link binding. At the same time, the three 小程序 are respectively bound to the size of the three beauty products by means of advertisement buyout, and then the content of the selected products is pushed, and the drainage and mutual guidance can be completed in a maximum amount.

In addition, 微信 also has a card package function, which can also function as a public number and 小程序.

8、让积累自有用户成为可能；

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One of the loudest slogans of social e-commerce is to let merchants build their own traffic centers and get rid of the kidnapping of the platform. But in fact this ambition has not been realized, because the biggest limitation of SAAS is that it can't return after sharing. For example, today's small partners share a good product link to me. I can't find it after I finish the consumption, so it is very important for social e-commerce to drain to the public number.

But 小程序 is completely different, because click on it, users will have more chances to return. Another advantage of 小程序 over SAAS is that it can achieve smooth LBS services. 微信 "near 小程序" function, can help merchants radiate a few kilometers of user groups around. Since then, all the functions of the O2O platform, 小程序 can be achieved, and it is still a stand-alone product completely owned by the merchant, and can perfectly match the social resources of 微信.