放弃社交的支付宝，凭什么敢做小程序？

放弃社交的支付宝，为何又入局小程序呢？什么样的场景会更适合支付宝小程序？

8月17日，支付宝小程序正式公测。

令人出乎意料的，本次消息的披露并不是经由官方渠道，而是被一则”支付宝抄袭微信小程序API接口示例文档”的消息传的人尽皆知，沸沸扬扬。

其实事情也不难概括，就是支付宝小程序被曝照搬了微信的帮助文档，之后经由部分媒体和大V渲染传播，最后以支付宝的承认抄袭及致歉宣告结束。

虽说抄袭不光彩，但若不是这则“抄作业把名字也抄上了”的新闻横空出世，大概还没有这么多人能瞬间关注到支付宝的小程序。

的确，在“对家” 微信小程序正式发布的这200多天里，它从万众期待，到饱受质疑，再到不断释放新能力。虽然小程序仍处在市场教育阶段，但发布以来却一直是互联网从业者人人关注的焦点。越来越多的玩家不愿错过这次红利，先后加入小程序的棋局中进行探索。

而作为少有能在巴尔王座生态上与微信匹敌的支付宝，早在今年1月份开始它的小程序就一直处于紧锣密鼓的开发中。

并最终在八月中旬发布，并打出了“全新开放模式”的口号。

XX 它位于支付宝客户端的小程序，可以轻松获取和分发，为最终用户提供更好的用户体验。并向开发人员开放更多JSAPI和OpenAPI功能，通过小程序可以为用户提供各种便捷服务。

虽然乍一看它看起来和微信小程序一样，但支付宝有一个更明确的说法：小程序不做内容和社交

回顾支付宝在社会方向上的长期努力，唯一的“校园日记”对音量的影响仍然是负面的。今年3月，蚂蚁金福在内部召集全球所有业务线领导和核心管理团队召开集团级战略会议，最终决定“不要社交”。

虽然“不社交”并不是放弃现有的社交应用，但在支付宝重新审视其定位和优势后，它决定重新回归阿里产品的核心价值，——业务支持能力，而不是刻意发展社交。

说到这一点，支付宝的下一步行动将在何处落下？绝对不是小程序。

当外行忙于“抄袭”时，开发商和企业家没有时间工作。正如微信小程序在线上一样，无数双眼睛正在观看奖金。

然后支付宝小程序在微信之后的优势是什么？哪种业务场景更适合支付宝？开发商如何才能更好地利用支付宝平台来获取此奖金？让政策逐一回答你。

一、最强优势：阿里商业能力拓展线下场景

无论是C2C，B2C，电子商务还是外卖，阿里的商业模式大多是在小程序之前在线。虽然在线交易方便有效，但离线存在的商机和场景很少涉及。因此，支付宝小程序已成为业务的首要任务，离线和商家的客户都将被纳入阿里的商业生态系统。

虽然“家”小程序也是开放线下的核心口号，但微信显然不符合业务的核心利益，并未能把握业务所服务客户的核心需求。这与缺少微信的核心业务功能有很大关系。业务支持能力是一个非常复杂和严重的问题，与合作伙伴的生死有关。在这方面，他对阿里老式商业生态的稳固布局和品牌声誉在中国市场是不可替代的。

根据最新统计，通过支付宝的离线支付占全国总收益的64.2％，在推广线下业务场景的过程中肯定比微信更顺畅

说到支付宝的小程序，在这里我不得不依靠蚂蚁信用来分享共享自行车的存款。不需要说小程序自己的轻量级功能，其核心是Ant Financial的数据和金融业务，这是它的第二个优势：信用系统。

二、核心竞争力：“信用” 助力支付宝破局

为什么朋友圈里会有越来越多的人？为什么在“朋友圈可见三天”后，微信真的“三天可见”？为什么在“不经常联系的朋友”组中测试微信？

Since 微信 has been developed so far, it is no longer a pure acquaintance communication tool. The customers who work in the docking, the friends who turn into the micro-business, the students who are not connected, there are a lot of weak relationships in the list of contacts. People are no longer as sincere, trustful, and unprepared as they used to be.

微信 restrictions on users are "stocking", the wildly growing H5 fraud frequently, swindling the public number rumors. In contrast, Alipay is synonymous with “use of money”, and it is precisely because of the seriousness of this matter that the entire ecology of Alipay is safe and reliable.

For the Sesame Credit Score, in addition to the pioneer of high credit can be free of deposits, we can imagine such a scenario: the e-commerce 小程序 of public credits is like the “crown” of Taobao as the basis for attracting customers. Any Party A can set up a credit-based ERP system

High and low related value-added & differentiated services. The higher the frequency of transactions within 小程序, the higher the credit score, and any breach of contract will have an impact on the credit score.

Under such circumstances, the credit score has the function of reflecting the influence of the brand, and it has become a tool for Alipay merchants to obtain customers. For the user, one side is 微信小程序 with unknown origin, and the other side is clear credit Alipay 小程序. Which one? Self-conscious.

三、出手的机会在哪里？

Since the Jiugong era of the Alipay interface in previous years, Alipay's 小程序 product and technical system has been continuously polished and improved. Due to the shortcomings of H5 in terms of performance, speed and function, the 小程序 solution is also inevitable in the application of AliApp such as Alipay and 微信.

xx So as an entrepreneur, where should we look? For us, what is its real meaning, and will it bring more business opportunities?

To figure this out, first of all, what are the core differences between the two platforms? How to use their respective specialization advantages, to control the direction of 小程序 according to local conditions.

 微信小程序「万变不离社交」

Regarding the suitable application scenarios of 微信小程序, we shared a lot in the previous articles. Overview 微信 officially opened since March, "group 小程序" "public advertising" and the "social reduction" in the beta, in the end, Zhang Xiaolong is pushing 小程序 and the inherent 微信 social ecology. We can even say that the success of 小程序 has nothing to do with the form of its own. Whether it is "tools", "e-commerce" or "content class", its core value is reflected in social. In other words, the successful 微信小程序, the core function and social integration. Any 小程序 that is outside of social, it will fail in 微信. Therefore, if developers want to enter the pit at this time, they must aim at this key.

“ 拿钱办事 ”，认准支付宝

Alipay's positioning itself is a payment tool, and Alipay 小程序, which is closely related to payment, is more easily integrated into the system. The “sesame credit score” mentioned in the previous paragraph is undoubtedly the key channel for opening the offline payment link. Moreover, the difference between 微信 is that Alipay 小程序 does not socialize, first because of the lack of social scenes. And as long as you carefully observe the strategic layout of Alipay, specifically to "Ant Jinfu" "Life" and mobile basic technology capabilities "mPaaS", it is not difficult to see that the application scenario of Alipay 小程序 development must be "travel" and "medical health" "Government services" "convenient life."

xx 以上四种情景，无论是与政府和企业的合作关系，还是相关的业务，技术，产品逻辑和降水，都是蚂蚁金福多年来积累的优势。开发人员应该牢记！ “多年来，提升业务是阿里产品发展的基础！”支付宝小程序的参与是最后一英里的增强。

对于投资商，开发者，运营，用户，都是好消息

在小程序生态系统中，只有微信系列;在未来，随着支付宝的进入，两家公司合作，虽然他们似乎彼此相爱，但他们实际上做得更大。对于开发商和投资者来说，这显然是个好消息。 微信是小程序领域的先驱，其开发和产品规格已成为行业标准。作为追随者的支付宝，没有必要故意为差异做出改变。

对于运营商而言，这也意味着当维护微信和支付宝的两个小程序产品时，工作量大大减少，并且不需要像在iOS和Android平台上维护应用程序一样痛苦。

对于普通用户，完全没有必要知道细节。只需期待支付宝和微信，为企业家创造成熟稳定的产品技术环境，为用户提供更多更好的服务。

总而言之，支付宝的进入大大缓解了微信小程序和开发者的束缚。两者共同探讨，不同的方向小程序植根于不同的平台，完美的生态系统建立在一起，是业界乐于看到的未来。

本文由@和策云教室发表。每个人都是产品经理。未经许可，禁止复制。

该地图来自PEXELS，基于CCO协议