What is the current popular distribution model

We often see posters in the micro-distribution mall in the circle of friends, and gradually start to contact “personal distribution” and “social fission distribution”. With the popularity of micro-distribution based on 微信, many companies also use Such a logical idea begins to imitate such a set of

We often see posters in the micro-distribution mall in the circle of friends, and gradually start to contact “personal distribution” and “social fission distribution”. With the popularity of micro-distribution based on 微信, many companies also use Such a logical concept began to imitate such a routine to carry out a distribution model. So what are the main forms of the distribution model?

垂直渠道系统

The vertical channel system consists of vertically integrated producers, wholesalers, and retailers whose members belong to the same company, or who are members of a monopoly concession, or that have sufficient control. Each member sees himself as a member of the distribution system, focusing on the success of the entire vertical system.

水平渠道系统

The horizontal channel system, also known as the symbiotic marketing channel relationship, refers to a distribution channel system in which two or more companies are horizontally combined to jointly develop new marketing opportunities. It is characterized by the fact that two or more companies jointly form a new organization horizontally, and exert their respective advantages to realize the effective and rapid operation of the distribution system. In fact, it is a horizontal joint operation. The goal is to leverage the synergy of resources or to avoid risks.

多渠道系统

Multi-channel system refers to the same or different segments APP软件

The market uses a distribution system with multiple channels. (It refers to a company that establishes more than two channels for distribution activities. Each channel of the company can achieve certain sales.)

xx 现在汇海以小编编译。目前市场上的主流分销模式包括垂直渠道系统，水平渠道系统和多渠道系统。这三种模式各有利弊。不同的分销模式会有不同的分销管理，关键是企业的未来发展。因此，企业应根据自身需要选择最适合企业未来发展的解构模式。