微信自定义开发小程序对业务的优势

小程序为了业务的优势，首先要了解业务最想要的东西。事实上，不超过三点：成本，效率和流量。 小程序有这三个优点吗？众所周知，在沈阳APP软件

Before 小程序 came out, many merchants relied on the public number to carry out the precipitation, promotion, and even payment functions of the store, and all of them were implemented using H5. However, the graphic open rate of the 微信 public number has dropped from 5% two years ago to 2%, and it cannot carry more complicated functions than the article push. 小程序 can make up for this shortcoming, enhance the participation of fans of the public number through content aggregation, content sharing, community interaction, answering games, etc. and reduce the user churn rate. 小程序 For the advantage of the business, first understand what the business wants most. In fact, nothing more than three points: cost, efficiency, and flow. Does 小程序 have these three advantages? As we all know, before 小程序 came out, many merchants relied on the public number to carry out the precipitation, promotion, and even payment functions of the store, which were all realized by H5. However, the graphic open rate of the 微信 public number has dropped from 5% two years ago to 2%, and it cannot carry more complicated functions than the article push. 小程序 can make up for this shortcoming, enhance the participation of fans of the public number through content aggregation, content sharing, community interaction, answering games, etc. and reduce the user churn rate. 微信小程序 has been released since the beginning of 2017, has been more than a year, during the period has also experienced more than 50 versions of the feature update, including the import, sharing, development, interaction, etc. which presents a kind of The more open the environment, and its slogan has also changed from the initial “run out” to “run out, but go back”, which is the most important feature update for merchants. It is the opening of the entrance and the upgrading of marketing. 800 million 微信 ecology, the essence of more traffic imports is traffic, and now is no longer the era of "wine is not afraid of the alley", in the era of traffic is king, an e-commerce platform, without the support of the flow entrance, is very Hard to succeed.xx Online: 小程序's own entry starts with the initial discovery entry, the search adds 小程序 content, and now to the top taskbar of 微信. Today, 微信 is paying more and more attention to 小程序. Every time we use 小程序 will be displayed in the top taskbar, no need to install any program, the concept of "run out, go back and come back"; jump from public number and H5 to 小程序, 小程序 The business began to shine and occupied a place in the 小程序 category. Offline: Initially 小程序 can only be accessed by scanning code. After adding the “near 小程序” function, the offline 小程序 is now more easily acquired by the user, eliminating the need to scan the code step and greatly improving the offline store and 小程序. Binding ability. For the entrance, Tencent has opened up a lot of permissions in 微信. In the recent public class, it mentioned the smart stores. I believe that in the days that follow, offline and online relationships will become more and more close, e-commerce companies The entry for traffic in 微信 in the future will also become more diverse. More effective marketing 微信 is very clear about its own social attributes, so in 小程序, social activities are also endless. Rapid fission of community and social: 微信 has an advantage that other products can't match. It has a huge user base. Based on the social attributes of 微信, users can share more and complete through social and social traffic. transaction. In large-scale events (such as double eleven, double twelve, etc.), operators can send 小程序 single items, activities, etc. to the user group. Or through some interesting activities, to attract people to share and achieve the purpose of rapid fission.xx 拉动新推广：传统电子商务中的活动也适用于APP，如小程序启动组游戏，获奖游戏，讨价还价游戏，买即玩游戏等;同时，基于微信的特殊场景，它是专门推出的。社交减少，通过小程序购物，付款成功后，用户可以获得购物“扣除”，分享朋友或微信组，完成“减少黄金”。通过这种社交分享+奖金政策，如果营销人员正确使用它，小程序将为企业带来大量新用户，新用户的购买转换率也将增加。快速交易转换：小程序的概念是逃避，我们还应该定义电子商务小程序，电子商务平台最终需要交易率，小程序作为电子商务交易的平台，通过活动或其他媒体的方式来引导用户冲动刺激消费，从而达到快速转换的效果。当用户想要下次再次购买产品时，他可以通过微信快速找到您的“商店”，而无需再次打开其他应用程序，并且可以在微信中完成第二次转换。结构轻量化成本轻：在中小型企业中，通常需要在形成的APP中投入大量的人力和财力，这将给企业融资带来巨大压力。但是，如果将APP的开发转换为小程序开发，这种现象将会发生很大变化，企业可以将更多精力投入到营销中。淘宝天猫京东已经饱和了。现在，如果再次进入这些战场，成本相对较高（平台使用费，保证金，砸流量，平台泵送），这对普通企业来说是不可承受的。所以小程序对他们来说是一个很好的削减。场景的轻量级：电子商务小程序与传统电子商务的最大区别在于“轻量级化”。我们只需要在小程序中应用一个场景，即微信场景。 普通用户习惯在商场，参观和旅游景点使用微信小程序。在正常聊天和微信组中，小程序的频率越来越高，而当前的1.7亿日常活动微信小程序完全满足电子商务。用户对企业的需求。除了小程序之外，最近微信经常对公共号码模块执行一些小动作，包括改变交互功能，例如最小化读取界面。不难发现小程序和公共号码将是微信上的两个主要流量弹簧。为了获得用户流量，它最终离不开这两个风水宝藏。