The popular method of vibrating violence is—— 蹭 hot spot!

In the self-media era where attention is scarce and information is redundant, the public tends to prefer hot news and events with high attention. Hotspot means APP软件

The agglutination of traffic, the focus of attention, and the competition for traffic is the key to competition from the media, so the hot spot has become a necessary survival skill for the media. From the early year of the development of the show's pick-up show, the World Cup in the middle of the year, to the end of the year, the IG won the championship, the D&G incident, almost every hot spot was accompanied by the help of the media.

The creators' hot-spots are either subtle or blunt, but they all reveal an important message: 蹭 hotspots have formed an important part of the creation of media content, which not only can bring about a sudden increase in traffic in a short period of time, but even Further enhance the commercial value of self-media hosting. How to be more elegant and hot is a huge test for many creators.

The key to hot spots is to find the point of convergence between the hotspot and the content. Cutting from a certain angle, supplementing information or in-depth interpretation is a common hot spot. Specifically, there are mainly the following ways:

Information supplement type

Information supplementation is a relatively basic hotspot method. It is usually expressed as a supplement to the basic data of people, things, phenomena, etc. in the hotspot, event background, or integration of ideas. The purpose is to let users who have not yet understood the overall situation. Hot events have a basic global understanding. This kind of hot spot method has a lower threshold, so the number is larger and the homogenization is more serious.

Deep interpretation type

xx 对于那些在某一领域具有一定专业知识的创作者，深入的解释是关注它们的最佳方式。普通的信息补充是好的，但在他们自己的专业领域，他们似乎是矫枉过正。因此，创作者通常从热点的某个角度切入，并结合专业人员的专业知识，为观众提供对热门事件的一个方面的深入解释。

娱乐模仿

模仿课堂上的热点并不罕见，因为模仿原本是演奏颤音的主要方式之一。在视频或BGM变得流行之后，其他用户将开始模仿该应用程序。在通过相同类型的视频主动模仿和模仿的过程中，由于共同的语言系统，用户将具有社区认同感。

透视表达式

这种类型的热点在讨论有争议的热门话题时很常见，并且是一种相对高风险的方式。面对有争议的话题，只代表个人的普通观众可以表达自己的观点。对于已形成一定数量的一些自我媒体，表达意见意味着争论和对抗。传达自己的意见可以加深与自己观点一致的粉丝的认同感，也可能引起不同意的粉丝的不满。虽然内容品牌不可避免地会增加态度和价值观，并在热点事件发生时积极表达意见，但它们可以促进粉丝的过滤和沉淀。然而，对于许多社交热点事件，最初的情况往往不清楚。在这个时候，创作者简单而无情地站在团队中展示他的位置。很容易陷入负面的舆论漩涡，影响中后期的品牌形象。

以上是颤音顶部的几种常见形式的热点。热点的关键是找到热点和内容之间的融合点。我希望今天的分享将是您的帐户操作的一点点。如果你想了解更多颤音。营销技巧，你可以关注公众号“SH_MHmedia”进入MAOHOO财富（营销）微课堂，你可以观看和学习短视频（颤音）全套操作思路！