20 million public numbers? Enterprise 微信 public number should do this!

微信 has become a part of life, and the use of additional features on 微信 has become a habit. But when the habits are disrupted by sudden new rhythms, new changes have to be made, as is the case with the 微信 public number. After rushing to the altar in the bonus period, he was beaten back to reality. In an era of information, people tend to forget something, and the reality is cruel.

微信 The public number allows small individuals to have the opportunity to make brands, and has changed many people and enterprises. The registered 微信 public number now exceeds 20 million, but the top 500 daily PV ratio is 10%-20%. That is to say, about 80% of the remaining 19 million public numbers are divided. For those who are now forgetful, it is not an easy task to get attention in such multiple opponents.

“I don’t know if it’s not fire” is the general situation of the 微信 public number of most enterprises nowadays, and there is even a “death”. Even so, there are still many hard-working new media editors who are seeking ways to break through. After all, for most SMEs, the 微信 public number is probably the most effective and low-cost promotion of the popular platform.

It’s just that in the general situation of 2% open rate, it’s easier to promote the customer. In fact, every year is not easy, but every year, people can start from the wind, the company's 微信 public number operation, how to do it?

1、目标用户定位

xx 运行业务微信公共号码就像在海中投掷网。关键是将网络扩展到现在的位置。这需要从鱼的角度思考。如果它被翻译成运营行业，它的目标是一个好的目标用户群。可以匹配目标用户组的行为，匹配相应的行为，并分析用户组的需求。 软件公司

通常，产品具有功能特征，并且改善了用户自身的技能。通过定位挖掘用户。

2、专注发布优质内容

了解鱼的位置，如何铸网也很重要。你想利用公共内容想成为嘉宾，推广品牌的观点是你的单方面需求，想想可以用什么来让别人转移到你身边的多彩微信等姐妹活动，卖萌，抓红包等。我会接受你的洗脑和安利。高质量的内容是最简单，最有用的武器。而不是采用通用的观点，最好输出真正有助于用户的东西。将产品与用户的需求相结合，并解释用户如何帮助用户。用户的问题可以通过什么样的方法来解决，并且可以小心地完成不浪费用户时间的内容以积累用户。

3、降低心理预期

即使我们不说，每个公开号码的公司都有一颗心脏在一夜之间爆发红色10w +，但就目前的公共数字环境而言，开放率不到2％。许多人关注公众号码但不会打开它。红色爆裂的情况越来越少，更不用说企业公共品牌的品牌内容了。对于企业来说，有必要降低心理预期，不要因为暂时的低谷，人为做事，用心去做而失去信心。良好的内容，肯定会有垂直人群和发展机会。

现在做好企业公众号并不容易，许多中小企业资源有限。事实上，我想每天放一个业务微信的公共号码，而且成本不低。在招聘了小副本后，我不得不招聘艺术设计，计划活动批准预算，并建立平台寻找技术支持，一步一步，很多企业会感觉越来越多，但他们还没有见过结果。在这种情况下，您实际上可以考虑寻找专业的一代操作。

沈阳汇海是一家专业的微信运营服务公司，可以为客户定制独家解决方案，通过个性化平台和高质量内容构建广泛的产品，使企业在微信公共平台上更具竞争力。欲了解更多信息，请访问汇海官方网站！