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公众号码如何找出读者的位置?
据传说,王昭君之所以在外面结婚,是因为画家认可了OA系统
The image of Wang Zhaojun, so that she can not get the grace of the Han Yuan Emperor. This story also illustrates the importance of portraits. In fact, when you are positioning users, you can also use the method of making portraits. By making portraits, to figure out what needs to be in your user base, there will be a clearer direction when attracting users and producing content. According to legend, the reason why Wang Zhaojun will be married outside is because the painter has smeared the image of Wang Zhaojun, so that she could not get the grace of the Han Yuan Emperor. This story also illustrates the importance of portraits. In fact, when you are positioning users, you can also use the method of making portraits. By making portraits, to figure out what needs to be in your user base, there will be a clearer direction when attracting users and producing content. Obviously, when the user has enough in-depth understanding, then when the content is produced, it will be more focused and more focused, and the results of the users being attracted will be imaginable. In real life, there is no shortage of examples in which the menus of some small restaurants are filled with dozens of types of food. However, business can only be described by the word “light”; but it is also a small restaurant, and some are only A small number of foods are offered, and their business is extremely hot. Is it because the size and environment of the restaurant are different because of the two very different results? The answer is obviously not. The reason is that the former gives the user too many choices, but the user does not know how to make the choice; while the latter has only a limited number of dishes, which in turn reduces the difficulty of the user's choice, so the user loves it more. After all, it is because the latter made a clear portrait of the user, and found the user's needs, which has won the favor of users. The same is true for operating the public account. The more you want your public account to cover the more comprehensive people, such as men, women, the elderly, young people, and even children. Then, the result is most likely that no one can attract it. Because when you want users of the public number to cover more comprehensively, it means that the content you produced loses its characteristics.xx 毫无疑问,在信息泛滥的这个时代,一些不寻常的内容注定会被淹没在信息泛滥中。但是,通过制作用户的肖像,结果将完全不同。因为在给用户画像之后,可以更准确地掌握用户的需求。在这种情况下,您可以在公共号码中提供满足用户需求的内容。换句话说,就是说,你的内容可以达到用户的痛点,因此吸引用户和培养用户的忠诚度将成为理所当然。可以在以下五个步骤中执行向用户制作肖像的方法。 1.定性研究2.多重细分3.定量收集细分数据4.细分统计聚类分析细分用户5.建立细分群体用户肖像以上步骤从理论角度制定,在实际操作过程中操作,操作员可以根据实际情况做出选择。此外,在为微信公共号码用户制作肖像时,请确保用户的肖像包含以下信息:年龄,性别,地区,爱好,教育,工作表,收入,计算机和互联网背景。
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