汇海: Talking about the specification problem of micro-distribution system

There are certain issues in each industry and platform from 0 to 1, and then the micro-distribution system, which requires some specifications to do the entire industry and platform. So what are the regulatory issues for micro-distribution systems?

Today 汇海 and everyone talk about the specification of the micro-distribution system

In some cases, companies are also engaged in retail business, which may also be considered a kind of business conflict by micro-distributors. In the case of uniform prices, the conflict is not obvious. If the focus of the business is on the network channel, perhaps the price of the micro-distributor can be unified a little lower than the official price, so that different consumption can be taken. Under the condition of uniform price, the competition among micro-distributors becomes benign. Since consumption tends to be purchased from stores close to them, micro-distributors in different regions will have natural topographical boundaries and there will be no major conflicts.

汇海 micro-distribution system, directly connected with consumers. The traffic charges originally paid to the platform are turned into profits directly to the consumers, increasing customer stickiness, and promoting word-of-mouth communication on the social media. Word of mouth is transformed into traffic, achieving a virtuous circle.

The construction of an online micro-distribution management system is not only the distribution of goods, but also the “distribution” of multi-brand and culture, and the output of service standards. In this regard, the brand should be fully prepared. As a pure channel distributor, many network distributors only stay at the level of display and sale of goods, and the promotion and promotion of brands and cultures are blank.

In order to rapidly expand sales, some companies often do not choose, and the followers do not refuse, and finally cause the following consequences:

1. Many people who do not have the ability to sell become distributors, which imposes an additional burden on management.

2. Some untrustworthy people joined the team and wasted management resources.

xx The first category is often a novice, especially some newcomers who don't feel business and have no idea of online business. Do not look into the development history of these stores to see if they have potential for development, and then decide whether to accept them as franchisees. If time, ability, and energy can't be guaranteed, the brand is likely to become a nanny, and everything will be painstaking and the results will not be satisfactory.

The second type of people often become a group of people who violate various rules. For example, in terms of price, it is impossible to abide by the agreement, break through the price limit, and become a market interest encroacher rather than a creator, resulting in internal friction. For such distributors, complaints from other distributors can cause managers to struggle. Margin or other guarantees may be required as it is not possible to determine whether the distributor is trustworthy prior to acceptance. Other considerations include: professional qualifications of potential distributors, industry experience, etc.

Regularly assessing, ranking, and rewarding distributors will help to increase the enthusiasm of distributors; the content of the assessment should set the rules for the red line and distributors, especially the degree of concern, corporate brand image, Price system and other aspects. Customers should be guided to complain about the company's service department, and help customers solve problems, proactively help distributors solve problems in products and services, and establish distribution mall solutions to make customers more satisfied; all this can improve satisfaction and consumption. Reassuring consumption is also an information channel for understanding and evaluating distributors. In some cases, some distributors may sell well, but the values are inconsistent and the rules are not followed, which often makes it difficult for companies to choose. Is it a performance or a system? Channel managers should consider this and set clear rules.

xx 价格一致性的另一个好处是难以选择用户。如果同一产品之间的价格差异很大，将导致用户反复选择;如果选择过于频繁，则最终难以判断商品的真实性，这可能导致用户放弃购买并转向其他品牌。渠道经销商处理的产品和品牌类型非常多。不可能深入挖掘每个产品和品牌的深层元素。使用论坛和博客等营销平台的网络分销商不太可能为每个品牌准备文章。作为沟通的材料，这意味着品牌需要提供“弹药”。但现实是，不仅“弹药”有限，甚至产品照片都非常稀缺，产品和品牌都以应用程序开发为代表

不足以影响销售。