热门事件炒作的四个提示

最近，许多促销合作伙伴问我如何提高小公司和小产品的知名度。既然是这样的问题，答案一定不是“用钱来解决问题”，而应该是“如何自由炒作热点，开辟产品的知名度”。今天，我与您分享的是如何从日常积累，内容规划，法律传播和数据传播四个方面理解和认识当今的热门事件。我希望每个人都可以学习并用它来帮助你。首先，每一次，总会有热点

每个固定的假期，活动和热点都会被一些不熟悉的活动所占据。如果您仔细分析这些案例，您可能会提前一年计划一个热点。以下是我总结的一些常规热点。我称之为“热点路线图”，欢迎大家对其进行更新。

 二、哪些内容会被人们乐意分享和传播

很多文章告诉我们好的内容想要传播，必须有一个好的头衔。这些文章已经培养了大量的标题派对，但很多内容都非常糟糕。通过标题阅读是什么意思？我们应该从内容的角度积累，总结，分析和深化我们的理解。读者喜欢观看并愿意转发和分享的内容要点和主题。以下是我总结的一些内容说明。

三、你必须要知道的传播数据真相

I once uttered a sigh in the circle of friends. "The reason for anything can be found in Taobao." Many people didn't understand it. I also lazy to explain. Sina Weibo data, 微信 public number data, QQ space data, interest tribes, number of comments, Youku video readings, APP comments, Momo's beauty robot account, etc. Now, how much data we see is No moisture? And the data in Taobao has a solution. So, many times you don't understand, a 微信 article that reads 100,000 plus, you may want to find a lot of large to help you turn, costing more than 100,000 yuan, but Taobao's certain store tells you that 500 yuan can do it.

To say the purpose of this, I am not going to reveal the existence of fake data operations. On the contrary, I would very much recommend doing business promotion to understand the industry chain and operational methods and laws. Sometimes, some need The help of the Shuijun needs some fake data to create a thriving scene. But the premise is that you have to be real and your content and planning are really good. Using some means of data, it is just a boat to go out to sea.

四、热点事件的传播规律

Finally, I developed 沈阳小程序

Let's talk about the law of the spread of hot events. I once remember that when Weibo was the hottest, the most studied and most studied by Du Zijian was the law of communication. On his company wall, there was a big picture, which explained the nodes, steps and rules of all events. But it is useless to rely on this picture. You need long-term observation, accumulation, experimentation, and comparison. Volume change causes qualitative change. The following is a rough diagram of the rules of communication I wrote, I hope I can inspire everyone.

xx 与这张照片相比，我想简要谈谈这首歌《小苹果》是如何被炒作的。当苹果刚刚推出时，它不是那么热门。这只不过是寻找一种关系。有关QQ音乐和优酷视频的最新建议是第一步。然后找新浪微博的一些大卫，如全球搞笑选择，一手留下，前进，如此大的找一批，找到一两个是没用的，这是第二步。第三步是最强大的地方，也是关键点。炒作团队找到了各种类型的舞蹈爱好者。在各种应用场景中，小型苹果的舞蹈，如健美操，老阿姨的广场舞和学校体育。在课堂上，我会拍小苹果等，并将这些意图设计成某个用户使用手机拍摄的感觉，然后使用多个帐户传递给视频网站，然后使用第一个和再次推进的第二步。当我到达这里时，以下步骤4-7基本上是一件相对容易的事情。最后，筷子兄弟去了快乐大本营，小苹果成了年度神曲。最重要的是，这个炒作是由优酷团队完成的。如果您有兴趣，可以分析一些案例并有这样的路径。例如，我还分析了“Mo Mo”近似的炒作路径。它也非常相似。

总之，我对热点事件炒作的理解可以分解为对沟通渠道的理解，即对媒体的理解;了解通信法则;以及内容的长期积累和准备;最后是敏锐的洞察力，快速反应和执行力。我认为，通过热点或亲自策划热点来传播您的公司和产品并不是一项艰巨的任务。

作者：杨浩。