What is the company suitable for operating on the vibrato?

What is the enterprise suitable for operating on抖音? With the appearance of short video vibrato, brushing and shaking has become a part of many people's lives. What can companies do in the face of such a large video market? Spectacle class: mainly It is a scenic spot, a local customs; cute pets: cats, dogs, dogs and other pets, silly videos; master class: a variety of high-difficult, high-tech video; face value categories: there are talented small brothers small Sisters; comedy class: streetside talks, sitcoms, hilarious sub-categories; novelty categories: novelties around, food, restaurants, street performers, etc. performance categories: singing and dancing and other performance content; skills: mainly Skills, knowledge, and simple tutorials; most of these 8 categories of videos are not suitable for enterprises. The reason is that it is difficult for ordinary companies to become the top 7 “explosive experts” through the operation of their own resources, and only the 8th category video ( Skill video) The odds are bigger. How should the company do it? The next 汇海 Xiaobian will share relevant content for everyone, hoping to solve the problem for everyone.

Here we talk about the relevance and sustainability of the two key—— content that companies need to consider when doing content planning.

1) Relevance of content

The relevance of content means that the content to be made has a certain relationship with the brand, and the brand or product is in a relatively important position, and the first seven kinds of video content are not related to most brands. If you are a brand of mountaineering equipment, you certainly consider taking some mountain scenery and natural wonders, but for most other product brands, it is more difficult to find the content combination point, and finally it can only be presented in the form of an implanted advertisement. Easy for users to ignore. Of course, you can also do some comedy-like videos, and skillfully put the product as a key prop through the setting of the plot, but the production capacity of this script is actually very difficult, and it is very difficult to continue to generate, which is what is said below. Content sustainability.

2）内容的可持续性

很难继续生成会产生意外的内容。我相信如果你做了内容，你就能感受到它。前七种视频内容难以操作的原因只能用作内容点缀，因为它们很难实现工业化。如果这位美丽的女士太过分看，它仍然会油腻，每天都不会遇到壮观的景象。总是想到有趣的剧本是不可能的，歌唱和舞蹈不适合大多数品牌。充其量，作为企业文化输出。因此，大多数这些内容都是由新媒体内容组织联合起来的。但是第8类技能是不同的。每种产品背后都有很多技能，技术和知识。随着产品的技术迭代和新产品的推出，其实这个技能类和知识类手机软件开发

3）干货含量可带来高转化率

技能和知识的内容适合商业运营的另一个原因是，这样的内容对用户具有很高的价值，并且会使用户更愿意关注您的帐户，而不是像普通娱乐内容那样，用户可以更有效地流动进入你的颤音流池。这实际上是人性的弱点。 Vibrato是一种娱乐产品，但人们总是希望在娱乐时学到一些东西。

无论是烹饪教程，Excel教程，魔术教程，手机技巧还是各种冷知识，这些内容总能让用户关注该帐户，理想情况是“首先关注收藏，甚至可以使用它“——像许多知道如何创造自己的”放松学习“幻觉的人.

或者举例：如果你正在做运动器材，那么你的切入点可以是体育史，体育赛事，体育名人评论，运动技能，体育比赛，体育相关的饮食，伤病修复，身体护理等。

事实上，每个品牌都有很多“干货”的切入点，而且技能和知识的内容很容易系统化和规范化，形成明确的品牌认知度。当然，如果你发现一个美丽的小弟弟和妹妹进入镜子可能更容易生气。调用振动操作不一定是一段时间。

当然，这个前提是相对受欢迎并且符合平台的音调。如果它是关于如何打开挖掘机或电工的教程，那么应该更快地完成，并且仍然有很多这样的内容数据。不错。总结一句话：企业适合与产品相关的技能和知识。