What should I do when I plan to promote the company's entire network?

What is the preparation for the enterprise全网营销? What is the whole network marketing? The whole network marketing is the abbreviation of the whole network integrated marketing, which refers to product planning, product development, 网站建设, 网站 operation, brand promotion, product distribution, etc. A new marketing model that integrates e-commerce content into one. It is a combination of traditional network, mobile internet and PC Internet. Since I was engaged in Internet marketing promotion, I often have friends asking Xiaobian: (1) Why should companies do marketing and marketing? (2) What basic work should be done before marketing the whole network? Today, 沈阳汇海 The above questions have been sorted out.

First, we must first understand what the purpose of promotion is?

The answer must be to achieve conversions, sales and returns. Promotion is a means, not the core issue, that is, promotion is simply the choice or combination of media and related resources. Xiao Bian believes that to promote well, the first is to be precise; the other is to be effective, there must be a conversion rate, otherwise promotion is a waste of resources.

Second, what basic work should be prepared?

1. Packaging planning brand

To make your brand have IP attributes, solve the brand's communication and humanization, have a story and attractiveness, let the brand also have marketing potential and topic ability, promotion will be more efficient and cost-effective. Many people don't like strategy and planning, light production, and heavy delivery. They don't know that this is a serious waste of resources, and the effect is not good. Under the Internet era, content is the most critical. I spent 100,000 yuan to make an advertisement, but I could spend 20 million to spread it. This is the end of the game.

2. Scenario product planning

The selling point, the combing of the value system, the planning of the large single product and the combination, and the realization of the product automatically form the flow, forming the just-needed.

xx 3.互联网商业模式设计

渠道和商业模式，共享分配设计，让渠道有自发的动力。了解产品属性细分渠道，深入了解核心消费者，行业相关论坛，权威论坛，热门论坛和门户网站的主要渠道。

4.引爆市场并从媒体传播

通过最受欢迎的自媒体平台的运营和推广，在PC端和移动端同步推广和推广企业信息，以及大数据网络准确的用户。在微信公共平台，新浪，百家豪等主流自媒体平台上创建业务，积极推送高质量内容软件定制

对于有兴趣的目标客户，移动促销问题在很大程度上得到了解决，超越了同行。

5.社区转型和裂变，排水，运行，沉积，转化和裂变。

通过主要粉丝收集的社交网络平台的运行，增加了目标用户之间的交互和通信，增强了企业与用户之间的联系和粘性。

以上是小编的经历。在整个网络推广之前，有必要做一个全面的产品修饰和用户分析，以利用互联网营销时代。