How to conduct market research on the project?

When planning a project, there must be a certain basis, especially for entrepreneurs, the most important thing to understand is the market problem of the project. After conducting market research on the project, there will be facts and evidence to support the implementation of the project, so that the plan is more scientific.

xx 在规划项目时，必须有一定的基础，特别是对企业家而言，最重要的是要了解项目的市场问题。在对项目进行市场调研后，将有事实和证据支持项目的实施，使计划更加科学。市场调研的具体内容无非就是看自己的小程序或服务是否适合市场需求和用户需求，市场调研一般包括以下五个方面。(1)经营环境调查商业环境调查主要涉及社会环境，包括政策，法律环境，小程序产业环境和宏观经济条件。在启动小程序项目之前，有必要了解政府是否鼓励或限制项目。还必须清楚地了解项目的未来发展。宏观经济形势也将直接影响用户的购买欲望和消费者的愿望，也将对项目的制定产生一定的影响。从小程序的社交环境来看，小程序的环境仍然优越，微信正式给予企业家支持。由外交部和微信共同开发的小程序12308可以为海外公民提供服务。从这个小程序也可以看出，小程序可以有一个政策导向，这对企业家非常有利。(2)市场需求调查市场需求调查是指对小程序市场需求的调查。通过对市场的调查，可以更好地定位小程序。例如，如果用户想要开发电子商务类小程序，则有必要调查当前市场上的需求，相同或相似的小程序数量，以及市场份额。对小程序进行市场调研的另一个非常重要的方面是了解市场需求的趋势。 Understand the market's long-term demand for this product or service, whether it can be recognized by users, and whether the demand prospect is broad, so as to understand the development trend of 小程序 in technology and operation.(3)用户情况调查The user situation survey is to investigate the users targeted at 小程序. These users may be original or potential. The survey of the user's situation mainly includes two aspects. One is the user's demand survey, and the other is the classified survey of the user. It's important to understand the needs of users. For example, who are using these 小程序, what kind of services they want to get from 小程序, and how 小程序 can better meet their needs. To classify users, it is necessary to focus on the number, characteristics and distribution of users, to master the details of users, and to classify users for more targeted investigations.(4)竞争对手调查As the saying goes, knowing yourself and knowing each other can make a difference.(It is very necessary for opponents. Understand the situation of competitors, including the number and size of competitors, their distribution and composition, the strengths and weaknesses of competitors, and current operations. For example, if a company wants to make a takeaway 小程序, it needs to be considered from all aspects. After all, today's take-away market is fiercely competitive, and it has formed a three-legged situation. It is still difficult to develop in this aspect. Unless you can make your own characteristics, you can seize the market.(5)市场销售策略调查The purpose of the marketing strategy survey is to understand the ways in which sales are conducted in the market, such as sales channels and links, advertising methods, price strategies, and promotional methods, which can make decisions for decision makers. The means and production strategy provide the basis. Market surveys can be divided into access methods, observation methods, and test sales methods according to different survey methods.xx 访问方法是通过访谈，请愿和电话等提前准备调查项目，格式为沈阳APP软件

The investigator raised relevant questions to obtain the information needed. This survey method is relatively simple, but sometimes it is not formal. The observation method is that the investigators come to the scene to observe the various behaviors of the users. In 小程序, investigators can personally use the relevant 小程序 for the most intuitive experience. Or interview 小程序 users to find out what they think about this 小程序. The test-selling method is to conduct a 小程序 test sale to analyze the market for some uncertain businesses, and then analyze the results of the survey. When sorting out the analysis, the first thing to be sure is whether 小程序 can be done. If more than 80% of people think that this type of 小程序 has no market and will not use it, then it should be timely. Conduct market research on the project, understand the social environment, market, user demand and market sales situation of 微信小程序, and adopt certain methods to carry out specific research activities. This is not only the formulation of a master plan, but also the history of 小程序. To understanding.xx