How will artificial intelligence affect digital marketing in 2018?

Artificial intelligence is changing the world, so how will artificial intelligence affect数字营销in 2018? Here are some potential areas where AI can greatly advance digital marketing. These possibilities are currently only in the "fetal" stage, but in 2018 it may become a breakthrough in artificial intelligence-driven digital marketing. The next 沈阳汇海 network will share relevant content for everyone.

1. A more personalized user experience

This is the most critical area where artificial intelligence can break through and make a significant impact. Customers are the lifeblood of the company, and content is especially important for marketers. If you can combine content marketing strategies with artificial intelligence, then this will be extraordinary groundbreaking. Based on the collected data (such as customer search, purchase behavior and interests), launch a marketing campaign for customized content. Especially critical, it can be tailored to each customer or potential customer.

Chatbots is another example of using artificial intelligence to enhance the user experience. Chatbots interacts with customers based on the data they receive. Traditional chat rooms and text communication will give way to perceptual multi-dimensional communication systems such as voice and touch. It will provide users with a personalized and holistic experience as if they are talking to conscious humans.

Augmented reality is another application of artificial intelligence. Consumers can see and really feel before actually buying a product, which helps users make decisions; thereby stimulating customers to respond more quickly and ultimately increase revenue.

2. Make decision making easier and easier with predictive marketing

Each time a user browses the Internet, the data required for the analysis of artificial intelligence is continuously generated and collected. These data can be displayed, such as user needs,

xx 行为和未来行动等信息。基于这些信息，市场营销可以被优化以提供最为紧密相连的信息。社交媒体的延伸还揭示了个人信息的前景，使营销人员可以轻松创建有针对性的广告系列。

这将进一步缩短销售周期，因为相关信息将通过银盘交给客户。这种“预测性”活动可以显着减少产品的客户研究工作，决策变得更容易。至于营销人员，他们可以继续通过数据分析客户，甚至让他们回头！

这类启用了的算法将会对当前“热点”营销模式产生巨大挑战。伴随着人工智能一步步实现从底层驱动数字营销活动，横幅广告等被淘汰的可能性越来越高。毕竟，当有潜在客户的详细报告时，谁需要搜索引擎优化和网站流量？

3.使用图像识别获得最大的投资回报率

以前，图像识别仅限于识别图像中的孤立对象。但是使用支持AI的软件，现在可以获得图像的详细描述。亚马逊最新的心血结晶亚马逊Amazon Rekognition已经实现了人脸，情绪和对象的识别。

这项技术可以以各种方式用于各个行业。对于银行和金融部门而言，支持AI的图像识别可加快付款流程并增强客户安全。社交媒体是一个巨大的图像来源。

社交媒体一更偏重于视觉内容，有图片的推文可以获得150多条推文，而实上有图片帖子的参与度会比纯文字的高出2.3倍。根据这项研究，地球上平均每天32.5亿张照片被分享出来。这么大量的图像可以被AI用来研究消费者的消费模式，行为和需求上。人工智能软件在社交媒体中查找图像，将其与大型图像库进行比较以得出结论

XX 例如，小吃制造商可以将他们的品牌与社交媒体中的大量照片进行比较，以了解买家的人口统计特征，例如年龄，性别等，以及地理潜力，以了解他们在海滩和公园。此外，它仍然在超市，剧院和其他环境中。这一切都有助于调整营销策略，以最大限度地利用您的投资。

感谢社交媒体推广和大数据，我们现在比以往更了解客户。人工智能和相关技术将在未来几年为营销人员和客户带来更多好处。客户将对产品有更好的了解，营销人员将更好地了解消费者。

利用人工智能作为它们之间的联系，看看2018年数字营销将如何发展将会很有趣。优化决策，更好的销售周期和“预测性”购买和销售流程是这场机器人大战的必然结果。但这一次，客户和品牌都将成为赢家。

因此，让我们拭目以待，看看营销人员如何操纵这种高效武器来扩大销售，加强渠道建设，实现真正的客户接近度。