An important part of the distribution system
分销系统is a system that micro-business friends will use to help product resource integration, sales and after-sales analysis. There are six important components that make up the distribution system, cost, capital, control, market coverage, characteristics, and continuity. The specific analysis is as follows:
1. Cost
The cost of the distribution system consists of two aspects, one is the development cost of the system, and the other is the production of the system at the end of 沈阳软件
Maintenance costs. These are issues that need to be considered in advance when developing a distribution system, especially for companies. After all, some of the distribution system's pre-development costs are not much, but the latter maintenance costs are very high, and we need to weigh two benefits.
2. Capital
Enterprises need to consider the way of circulation of funds when choosing a distribution system. If they use the system they have, they need to realize the investment. If the middleman is responsible for the sale of goods, there is no need to invest in additional funds. The intermediate seller receives a portion of the subsidy through the sale of the product.
3. Control
That is to say, enterprises must have certain control over the distribution system, such as sales channels, etc. so as to protect the interests of enterprises. At the same time, it is also very able to understand the market situation and facilitate the sales of products.
4. Market coverage
xx 所谓市场覆盖便是要达到既定的销售目标,抢占市场占有率以及做到市场的渗透率。制定了这样的目标原则以后,让分销系统根据这些目标进行执行,选择更好的销售方式等等。
5,特性
所谓的特性代表着产品的性质,这些性质包括产品的质量,包装等等。同时,这些特性还包括有企业的规模,声誉等等。通俗的来讲就是,不同的企业性质以及产品的特点,可以选择不同的分销方式进行,定制专属的分销系统。
如图6所示,连续性
就是分销系统的寿命情况,让系统能够长时间的满足产品销售的需要,保证连续性。
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