微信 marketing promotion should pay attention to 微信 strategic positioning

For微信营销promotion, many people are not very interested. After all, as important as the huge user base, 微信 is not just a chat tool, Tencent has positioned it as "a lifestyle." Through the public platform and open interface to access a large number of institutions, celebrities and services, and then grafted sweep, 微信 payment and other functions 沈阳软件 design

This makes "lifestyle" possible. However, with the emergence of 微信 public number and 微信小程序, 微信 marketing promotion has once again risen to a new height.

With the transfer of the Internet from the mobile side, 微信 marketing is increasingly valued by the majority of users, so how to locate the 微信 marketing? 微信 officially gives some benchmarks: media and self-media accounts; China Merchants Bank, China Southern Airlines 微信 public account with service as the main service; of course, after the public platform is divided into service number and subscription number in 微信5.0 version, the enterprise 微信 marketing guide will provide services, which will strike the 微信 marketing model which is mainly based on information push. Information Push, Fan Interaction, Customer Service, Online Trading, any single mode does not allow an organization's 微信 public account to have lasting vitality. Because frequent information push and fan interaction interfere with users; 微信-based customer service is not unique as an extension of traditional services, and is easily replaced by other technical means. The enterprise 微信 public account should be a brand community that combines these functions and has practical functions.

xx 微信营销推广，最重要的功能是群发，当然群发也确实是一种有效的沟通方式，如果我们一直关注群发的数量和频率，过分强调群发，忘记内容和服务，忘记用户的需求与垃圾邮件和垃圾邮件没有区别。 微信公共帐户的真实价值很容易被消灭。群众只是一种手段，内容和沟通是关键。就信息而言，每天一次相当于一份报纸，每月一次相当于一本杂志，报纸和杂志各有特色，而且它们的设定频率不高。关键是通过提供实用功能，允许用户主动参与交互是微信公共账户操作的关键。

现在微信小程序的出现，无疑是微信公众号说：暂时忘掉群发函数，只有真正的好功能，才能真正实现微信的营销推广。

关于微信营销有很多不同的意见。与战术层面的作战技能相比，战略层面的建设和方向的选择更为重要。如果你没有清楚地思考，你将盲目地启动或撤退，并且很可能将微信营销推向死胡同。

微信作为一个巨大的APP，其发展一直受到移动互联网的关注，无论是微信公共号操作，还是微信企业号操作，所以现在微信小程序操作，其实最重要的是要反映微信的值，这样用户可以在微信中真正找到你想要的东西，所以微信营销真的是营销。