我应该在新媒体运营中掌握哪些技能？

新媒体运营应该掌握哪些技能？随着移动互联网的快速发展，新媒体业务也迅速发展。然而，有些人说新媒体运营可以掌握数百种技能，然后才能继续。这是有道理的，但我们需要掌握的核心技能是什么？下一个汇海小编将为大家分享相关内容，希望能为大家解决问题。

1.学会定位

帐户定位：是个人还是品牌？它是地理位置还是垂直数字？它是垂直数字还是细分数字？它需要在标题中清楚地反映出来。

用户肖像：公共号码的目标群体必须由多个群组成，这些群组分为三类（例如爱学习，新媒体，操作），并根据用户的肖像推送适当的内容。

内容定位：文章的类型不能太复杂。例如，我主要提供公共号码，操作和知识三个方面的内容。由于物品类型混合，风扇将混合，开口率将不可避免地下降。

市场定位：如果您计划在早期阶段将运营商业化，则需要引入产品盈利能力。然后，公共号码作为整体辐射的用户组将与产品辐射的用户组重叠，或者部分重叠。转换率会很高。

2，建立一个人集

设置人员的目的是使粉丝和帐户之间的距离更近，并使帐户更真实，而不是冷媒体。我们在迪士尼和漫画中看到了很多生动的IP角色。每个角色都有固定的人物。目的是建立高度认可并吸引观众。在公共账户中，建立的方式是给作者背后的情感，性别等，甚至多个作者。形式上，具有明显个人色彩的信息可以在公共号码的名称，介绍，标题主题和内容主题中表达。

3. Output three views

When a hot spot occurs, the individual's three views are output through the title and content of the article, such as《公众号后台改版后，我整个人都不好了......》; for example,《层次越高的人越不为情商所困》proves that the level is very high. The output of the three views in the content of the article is highly consistent with the three views of the fans. It is possible for the fans to forward the article because the engine is provided.

4, the powder push each other

When the number of fans reaches a certain level, and the non-competitive relationship of the same public number pushes each other, provide the corresponding soft text to the other party, let the other fans pay attention. For example, I will customize the 沈阳软件 output in the past one or two years

Articles, organized into a compilation, written in the form of soft text, as a mutual push copy. The mutual push soft text should contain the reasons that the other fans must pay attention to, such as "What will be lost if you don't pay attention", "What will you get when you pay attention", "What can you get for free after you pay attention". The current vertical public number Pushing each other, 1000 readings can transform 50-200 fans, which is equivalent to a natural rose for a day or two. Therefore, mutual push is still the most cost-effective way to increase powder.

5. Organize the information

Plan the topic in advance and record the outline. Find in-depth information through 微信, Weibo, Zhihu, vertical community, etc. According to the information of different links, the corresponding suspense plot was found.

6, data analysis

The reading rate of the public number is divided into open rate and reading rate. Use EXECL and other tools to count the articles with the highest and lowest open rate in the past, copy the contents of the article, and modify the poor quality. If you can't modify it, consider whether you want to push such articles in the future.

Use EXECL and other tools to count the articles with the highest and lowest recent transmission rates, think about turning the engine, and consider providing such a turning engine often in the article.

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