微信小程序开发的价值有哪些你知道吗？

微信小程序开发的价值有哪些你知道吗？微信小程序作为轻型应用很有可能会是未来移动互联网应用的主要形式，它的特点是小而快，但我们认为它不会替代所有的App，因为微信小程序目的主要还是解决小应用的问题，重点在于灵活，快捷，用完即走。下面就来和沈阳汇海网络小编一起来谈谈微信小程序开发的“小价值”，希望能为大家解惑。

一，微信小程序开发之用户角度

对于用户来说，小程序触及到了PC网页，公众号，H5，APP无法触及到的地方，概括来说它诞生就是帮助用户解决一些特殊需求的，比如在用户没有时间，想控制手机内存空间，不想下APP等等“尴尬”的时候，小程序就可以发挥它的价值了，概括起来有三点：

1，使用刚需低频服务时。小程手机软件开发

序降低了低频服务类APP的使用门槛，需要使用时打开小程序，用完了就可以关掉，不会一直占手机内存，不想用了还可以删掉。这用完即走的特点正好满足用户使用低频服务类APP时的需求，比如要买车票时打开小程序，买完票就关闭它，等要用时再打开，避免APP一直在手机里占内存却又很少用。

XX 2. When using offline services. 小程序 online value is the most noteworthy, because the user's online consumption needs are "fast", "flexible", "run out". For example, ordering food in a restaurant, you only need to scan the QR code, you can access 小程序, you can order the food immediately, you don't have to download the app, you don't have to pay attention to the public number, and you don't have to wait in line for waiters in the restaurant, and the loading speed is faster than H5. The payment method is more convenient than H5, which is the most convenient way for the user.

3. Meet the individual needs in special scenarios. Personalized needs may only last for a short period of time, and in order to download the app for a short period of time, users often feel tired. For example, everyone must have such an experience. Today, I want to watch this movie and put down a player. I want to watch the movie tomorrow, and I have another player. If I use 小程序 to watch movies, I can switch it perfectly. I don't have to have a bunch of video players in my mobile phone.

Second, the application angle of 微信小程序 development

Combined with the value of 小程序 for users, 小程序 is good and bad for APP, we classify.

1. 小程序 is a good thing for low-frequency apps that haven't developed yet, because 微信 provides cheaper and easier-to-use resources to reach millions of mobile users. Because for these companies, either they can't have their own apps anyway, or they have APPs, but there is nothing wrong with them. The APP itself can be used less frequently, and if they use 小程序, it will increase user time and increase marketing opportunities. Marketing with 小程序, attracting some users, and then diverting them to the APP, so for them 小程序 is not only a blow but a valuable platform.

xx 2.对于高频应用，尽管它们没有卸载，但它们需要平衡某些营销和高经验用户时间的损失与一个频道的好处，因为没有人知道。 小程序将是他们的频道，或者他们将为小程序制作婚纱。

3，对于夹层的中间，即使用频率，简单，工具APP，小程序可能是一个巨大的打击，如上所述，小程序最适合的场景是“低频”“服务”“只需要”，然后小程序可能会抢夺此类应用的用户。

三，微信小程序开发离线业务视角

对于商家来说，微信小程序的大部分值来自微信,微信将引导庞大的用户到商家，并且可以轻松地向用户提供诸如用户偏好之类的信息。根据小程序团队的说法，在一段时间内会有一些新的调整在小程序，打开更多场景，降低开发成本和访问门槛，例如，用户可以在附近找到微信的“近店” “发现-小程序”小程序，这样用户可以更容易地看到附近的小程序，然后对于商家来说，小程序会带来更多的流量导入。然后有人认为小程序的大部分值隐藏在“行”之下，这并非不合理。

结合以上几点，小编认为有几种类型的小程序更有价值：

1，O2O服务小程序

Taking restaurants as an example, it is relatively unrealistic for them to make an app. Now consumers only need to scan the QR code to access 小程序, and they can immediately see the menu, thus completing the ordering, shopping and other transactions. Not only that, after the consumption, the user information will be retained, which is equivalent to 微信 directly to the merchant to connect with the membership system, and then easily understand the user's consumption habits and preferences through 微信, targeted recommendation, induced purchase, membership discount and so on.

2. Public number +小程序

For the self-media, 小程序's gameplay far exceeds our imagination. First of all, there are more possibilities for the realization of the public number. In addition to the placement advertisement, it is also possible to carry out education and training with 小程序; it is more feasible to use the program instead of H5 for marketing promotion. The most worthy of expectation is that the public number +小程序 is used as an e-commerce. Many public accounts have been used to make e-commerce, and it is more convenient for the public number after 小程序. The enterprise number can use 小程序 as an entry and then direct traffic back to the public number.

3, the tool class 小程序

The most suitable scenario for 小程序 of the tool class should be “just need” and “low frequency”. When the user does not install the app and does not want to install the app, but wants to experience online booking, do not want to queue, do not want to pay cash, the tool class 小程序 can Give it the most value, for example, to the bus station, users who have not installed the APP at the front desk of the hotel can also achieve the goal through 小程序.

4, life service class 小程序

xx 虽然生命服务类小程序与工具类非常相似，但生命服务类的小程序应用程序场景更丰富，使用频率高于工具类。最重要的特征是“及时”。当用户想知道今天的天气时，我想知道此刻的路况，我想知道下一班车何时到达，我将有一个打开小程序的愿望。

总之，微信小程序的发展在企业的品牌推广中起着重要作用。用户可以使用商城小程序直接获得他们想要的产品。用户在相同条件下快速满足自己的需求非常重要。