微信公众号+微信小程序相互导流运营攻略

随着市场需求不断地变化，我们都可以很明显地感受到，随着市场趋于饱和，如今微信设计软件

公众号想要单纯靠内容获取大量用户已经越来越艰难，App的用户留存率也越来越难以提升。所以今年，很多创业者们自然而然就将新的希望放在了微信小程序这个新生的事物上。那么如何去做好运营好微信小程序，提高小程序的流量和转化率呢?接下来沈阳汇海网络就和大家一起看看一时尚购物发布的微信公众号引流到微信小程序2个月的营销数据。

1、用户到店率提升四倍;

2、活跃用户增长了50%;

3、连续每个月销售业绩增长10-15%。

从这商家的数据我们可以看到一个消费者对于新鲜事物抱有兴趣和好感的态度。为什么我会说从微信公众号引流到微信小程序呢，而不是直接引流到线下呢?我们来看看微信小程序的推广方面。

1、关于跳转到微信小程序的问题。在微信公众号中，可以从菜单目录直接跳转，还有可以从资料内容页直接跳转。还有可以做嵌入式推送小程序内容，无需跳转;

xxxx 2. About the problem of 小程序 user precipitation. At present, 微信 has more than forty entries for 小程序, and has a variety of options. And the 微信 public number has also set multiple entries;

3. Questions about the promotion of offline scenes. The concept that 小程序 was originally proposed is to use it for the promotion of offline scenes, to achieve the combination of offline and online, and to participate in the sharing effect of participation and sharing.

At present, it is difficult for our offline stores to drain from the Internet. Many consumers know the business information from the Internet or the public number, but they may not necessarily have actions. However, if they are led to 微信小程序, they will not only give consumers online choices. Consumers can also be drained to offline stores through the interaction and scenario promotion between some merchants and consumers set by 小程序. The interaction of 微信小程序 reduces the psychology of consumers being advertised. Speaking of the reasons, then we talked about how to divert 微信 public number fans into 微信小程序 users.

1. The public number is associated with 小程序. Menu and data pages are associated with 小程序 at the same time;

2, the public number article can be embedded in the 小程序 card, add a link, jump from the article to 小程序;

3, 微信小程序 shared to the community. The collection of commercial information is completed by establishing a shared form of product labels to be promoted to the 微信 group. Improve the promotion of the scene through some commercial information, and facilitate the transaction.

4, through the link between 小程序 and 小程序, combined use, and drain between each other. For the user, there is a better experience, and the merchant can better understand the needs of the consumer and do the data analysis.

xx 通过以上阐述，我们可以看到微信小程序-公众号 - 社群-微信小程序，形成一个联动闭环的推广效果前面关于为什么要做微信公众号和微信小程序之间引流，从原因到做法做了个简单的陈述，目前还有个基础问题，如何制作发布一个自己的小程序呢？

小程序开发一种是自己组建开发团队来自己开发，自己租服务器，自己更新迭代;还有一种是申请完微信小程序后授权到第三方的开发平台第一种的费用和成本是极高的，因为要养着一群开发人员，这种比较适合成规模的大公司;第二种方式还是比较适合中小型企业的，直接用第三方的平台来搭建自己的小程序，既节约成本又可以灵活定制产品;而且现在有些第三方平台开放的免费版本功能还非常的强大，至于商家企业如何开发还是要结合自身的情况。

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