微信小程序's 4 major influences, life will change accordingly?

In the media industry's view, the trend of微信小程序proves that the mobile Internet demographic dividend will gradually merge with the media after the gradual decline. The mobile Internet era marketing model is in transition to scenario marketing or content marketing. The sheer volume of fragmented demand, attention and user data combined with online tools or technologies will open up more market space for the service and marketing industries.

First, the impact on 微信

Consolidate the position of 微信 in the mobile Internet portal with the decentralization of the public class. 微信 will use 小程序 as a means to intercept the online long tail APP traffic, thereby obtaining offline merchant traffic. Then use the 微信 group QR code to share and search for the propagation mode, forming a closed loop of 微信: "contact-use-share expansion-re-contact", which is an upgraded version of the public-like model.

Second, the impact on the native app

微信小程序 is very difficult to pose a threat to APPs that are used very frequently. The large number of low-frequency long tails are originally in a low-flow state, and the impact is inaccurate. These APPs can be regenerated by 微信小程序. The waist APP that can be loaded or not will bear the most serious impact. At present, the demo of 小程序 covers a wide range of fields, and the native APP with a user volume of 10 million levels has a traffic integration space. For SMEs, it is the burden of developing their original eco-apps, and it reduces the cost of users using low-frequency apps.

Third, the impact on operators' precise marketing

xx 微信小程序将刺激互联网营销行业的流量跟踪，数据分析，用户肖像新需求，精准营销公司将参与微信小程序的规划，开发，运营和数据跟踪。同时，小程序有利于传统户外和住宅广告商开展传统线下媒体的互动营销转型。

四，对线下行业的影响

促进离线业务场景。 微信小程序方便易用的功能有望提高O2O营销用户的转换率，进而生态渗透到教育，生活服务，交通，IT技术等领域。强制离线服务提供商，特别是中小企业开发解决方案，实现在线应用开发