公司为什么要做微信公共号码开发

为什么公司要做微信公众号开发？从2002年开始，二维码普遍存在。已经发展到今天的商家看起来像他们有自己的QR码。 QR码背后是微信公共平台。我们都在线。当我们想知道这些信息时，首先打开计算机上的浏览器，然后打开搜索引擎并输入我们想要查询的内容。这样，搜索引擎就可以退出PC Internet的入口。对于移动移动终端，未来的入口很可能是QR码。然后下一个沈阳汇海网络将分享该公司将开发微信公共号码的原因。

1.移动互联网的趋势

基于平台的电子商务最缺乏的不是商家是消费者。无论哪里有业务，都有盈利空间。据第三方统计，70％的手机用户已经开通了个人微信，其年龄覆盖了小学生，老人，各年龄段的人。截至目前，腾讯拥有4亿微信用户和7亿QQ用户。消费者是商业追求的目标，而人的数量决定了财富的数量。

2,微信精准营销微信公共平台可以将文字，语音，视频，图片和多文短信推送到粉丝，推送内容可以是重要的通知，有趣的互动或产品营销。我们总是转发给朋友圈的文章是一条多文本消息。当消息被推出时，每个有关的用户都可以接收它。这是微信的最大好处，它指的是用户和精确营销。

3,微信粘度和惯性使用

No one will go to Taobao every day, and no one will brush Weibo every day—— but 微信 can. First of all, 微信 is a communication tool. The characteristics of real-time communication determine its use value. The sharing of friends makes the social relationship replace the peer-to-peer interaction. This is not only a relationship, but also an influence! It is control! Based on 微信 of the network, the civilians also have the feeling of a star. Its user viscosity is not comparable to any one product. 微信 attracts and stabilizes consumers with its huge power. Consumers are ready, will the company not come yet?

4. User data analysis

Data Analysis 微信 Public Number Background can analyze user data. Such as user increase or decrease data, user gender, language, province, geographical location, mobile terminal equipment models used, etc. Tuwenxiao app development

Rate of arrival, reading rate, forwarding rate, message analysis and interface analysis. Through these data analysis, you can market more accurately.

5. Why should the enterprise open the public account of the operating enterprise 微信

Key points of focus—— Brand, product sales, talent, customers

1) Media attribute of enterprise 微信 public account: 100,000 fans are equal to local newspapers; 1 million fans are equal to national newspaper headlines.

2) Product sales platform: Online purchase, online payment, promotion activities. The most active, fastest-responding, most interactive e-commerce platform

3) Platform for talent recruitment: free talent recruitment channels, mainstream channels for future talent recruitment

4) Customers: Customer online interaction, customer experience, new product trials, consumer opinion surveys, award-winning activities, online consultations, even online ordering, delivery services, home repairs, etc.

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