微信 Managed Knowledge 微信 Public Number Platform

The 微信 public number platform was launched for individuals, businesses, media, and government. Its slogan: "The smaller individuals also have their own brands." The 微信 public number platform has four account types: subscription number, service number, enterprise number, and 小程序. 沈阳汇海 Network 微信 hosting company will share the specific information of the four account types of 微信 public number platform.

First, 微信 public number platform subscription number

It is suitable for individuals and enterprises to use for marketing and promotion. It can push graphic information and graphic information once a day for up to 8 articles (of course, if you have a special relationship with XX, you can push 2 times, 3 times, 4 times, 5 times, etc. every day. Give you privilege, I don't have this privilege!). The content pushed in the subscription number is folded in the 微信 chat subscription number of 微信APP, and since the 微信 public number has a user-topping function, the 微信 subscription number has a lower open rate.

The subscription number is suitable for individuals and businesses, because information can be pushed every day, so companies and individuals must register for a subscription number. The text link pushed by the subscription number can send 微信 personal number to 微信 friend circle, 微信 group, 微信 friend. The subscription number mainly has media attributes: push vertical industry graphics, push news, push products, and so on.

Second, 微信 public number platform service number

Suitable for enterprise registration, generally as the main account of the company to do new media operations (do not understand the main account can see the new media operation manual: new media account matrix), specifically for users to provide services, can also provide one-to-one service, but also Can be linked to third-party systems to achieve higher 软件开发

简而言之，如果公司想要在移动端向客户提供服务和产品，则使用服务号码。服务号码每月只能推送4次图形信息，一次最多8次。它显示在微信APP的微信聊天界面中，因此微信服务号推送的文本的开放率非常高。

从事社会电子商务的企业将注册服务号码：在互动活动，行业咨询和推广活动的基础上创建官方公关和品牌平台;多个订阅号码：基于有趣的内容，用户微交互，节约消费者，做用户操作，创建贴近用户的通信平台和推广平台。

三，微信公共号码平台的小程序

小程序是一个无需下载和安装即可使用的应用程序。与传统的移动应用程序不同，微信小程序具有无需安装，触手可及，用完，无需卸载的功能。它适用于企业注册，但必须开发才能注册。用户可以在微信APP激活它。

四，微信公共号码平台的企业号

微信企业平台适用于企业和团队注册。没有必要为自媒体和新媒体运营营销注册企业编号。企业号主要是为了提高工作效率，并作为企业移动互联网时代的新媒体账号。