What kinds of marketing methods do you need to know in new media marketing?

新媒体营销What kind of marketing methods do you need to know? When it comes to new media marketing, first we need to understand what new media is? How to divide new media? New media is a new form of media under the technical support system, such as digital magazines. digital newspapers, digital broadcasting, mobile messaging, mobile TV, Internet, desktop windows, digital TV, digital movies, touch media, etc. Compared with the media in the four traditional senses of newspapers, magazines, outdoor, radio and television, the new media is aptly called the “fifth media”. In fact, when talking about new media, many people may think of 微信 microblogging. In fact, it is not only limited to double micro, but also social platforms such as Post Bar, Youku, etc. Douban, Tianya This type of community belongs to the category of new media.

Now I am caught in a strange circle of the industry. Speaking of doing new media marketing must be 微信 public account, followed by Weibo, regardless of suitability is not suitable, anyway, it is to be done. In fact, sometimes it may not be suitable for you. So choosing the channel that suits you is important. First let's take a look at what are the channels for new media. The first camp must be 微信 public account and Weibo. Compared to 微信, Weibo is more open, interaction is more direct, and push is not limited by quantity. The second camp is a live broadcast platform, an audio platform, and a video platform. The last is social 网站, such as Tianya, Douban and so on. There are also question and answer platforms such as knowing.

Next 汇海 Xiaobian and everyone talk about several common new media marketing methods, as follows:

First, viral marketing

xx 利用公众的热情和关系网络来传播和传播像病毒这样的营销内容。他的优势在于他能够快速复制，广泛传播，能够像病毒一样穿透人类大脑，给他留下深刻印象。该方法适用于品牌推广。

其次，该活动是营销

使用具有新闻价值，具有社会影响力和名人效应的人或事件，通过组织和规划吸引媒体和用户的兴趣和关注。目的是更好地提高公司的知名度，树立品牌的良好形象。

三，口碑营销

金杯银杯不如消费者的声誉好。如今，在信息爆炸和媒体泛滥的信息环境下，消费者具有很强的免疫力。如果你想吸引大众，你必须拿出18个武术来营造良好的口碑营销。

四，饥饿营销

饥饿营销成功的案例是小米。什么是峰值，限制等。事实上，据说商家宣传大量产品进行产品推广，利用人们的好奇心，消费者越是好奇就越好奇，从而增加销量。但这并不适合需要进行充分市场调查的每个人。

五，知识营销

芯基座电话软件开发

这点是让用户学习新的知识，同时消费。这要求您在进行营销时增加金额。更适合教育和金融业。

六，互动营销

新媒体营销的更大特点是其强大的互动性，可以使企业与消费者之间的距离更近，增加互动。有必要掌握双方的利益，以产生互动并促进消费者的重复购买。

七，情感营销

在情感消费的背景下，消费者不仅要关注中国和外国，还要重视内在意义和完成情感寄托的能力。通过情感，它将与消费者产生共鸣，为企业建立更加内在的立体形象。

八，会员营销

基于会员管理营销计划，商家可以将普通客户转变为会员，然后进行深入的大数据分析，以匹配用户更合适的促销手段。