Several major factors in the development of the media platform

Nowadays自媒体平台are booming. Basically, each company has several accounts from the media platform to cooperate with the company. And if properly operated, the fans that are absorbed are much higher than the promotion methods such as the floor shop, which makes a large part of the company taste the sweetness, and many companies have followed suit.

But how do companies now operate from the media? The following five points are believed to help you get a glimpse of what to say and what to say.

1, planning

Every day I want to think about tomorrow's planning content. Based on the huge fan base, how to make more fans like to read and share. Whether the content has relevant competing products, whether the fans like it, whether it meets the overall positioning of 微信, and caters to the trend of fans' tastes

2, content

Fans with good content and like to read can understand the content as a whole. Fans who like deep reading can resonate and think. Fans who like simple words can understand articles based on simple subtitles and maps

3, with map

Whether the title map meets the title and content, there are many public title titles that are suspenseful. As a result, the title map has an answer, and fans will definitely not click into it to understand. The content map is to make it easier for fans to understand your content or to ease the reading fatigue of multiple words. Whether a more complex content such as data content is more easily expressed than a text using a relationship diagram or a GIF diagram.

4, title

This depends on your content and fans understand.

5. Method

xx 不要限制一个媒体平台，头条，知乎，搜狐，新浪，腾讯，百度。自媒体要在每个平台发送自己的文章作品。每个平台的定位不一样，所面向的用户也不一样。有的大方向一致，但小方向有所区别。就像腾讯QQ和微信，一个是共享一个是分享。一字之差，带来的效果却截然不同。

首先（个人意见）先了解你文章的定位，所受益的群众用户是什么样子的，学生，白领，女性，还是什么。所处的类别是什么，生活，体育，财经，女性。找到自己产品的定位，然后去各大自媒体平台寻找这些用户。

例如你在头条，你的内容是女性生活方面的知识。你就要去找这方面知识里的相关文OA系统

章内容，看看那些火的文章是什么样子的内容。在去别的平台看看那些用户喜欢的是什么样子的内容，然后归纳总结。

自媒体的核心就是粉丝，为粉丝服务，你所发表的内容价值粉丝认可，喜欢阅读你就会成为那些大碗了。当然，写作技巧很重要，逻辑思维清晰。重要的是起一个好的标题（不是标题党）标题让你所服务的粉丝用户一眼看完就想点进来阅读。现在是信息爆炸的时代，页面上在一个标题上能停留两秒就不错了，如何在这两秒左右的时间吸引住她，就成功了第一步

重要的是做到原汁原味，因为大家如果看到同一篇内容两次的话，往往是没有耐心去看的。

最后就是分析数据，每天发布的内容的流量PV.UV在后台看一下，总结最后的结论。了解所喜好你的粉丝，自己要有个用户画像。

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