做活动引流注意这几点，微信公众号日增万粉！

所有的拉新活动从本质上来说都是一种诱导粉丝关注的行为，我们有多大的需求，就要付出多少诱饵。做活动是我们为微信公众号拉新经常使用的方法，但是如果我们活动一结束，粉丝就大批量的取消关注，那么这样的活动是没有什么意义的。

一，活动的作用

做活动对公众号拉新的作用还是很大的，简单的总结一下主要有以下两个作用：

1，增加曝光。

办活动是是对公众号引流非常直接的作用，活动一般都比较容易传播，可以很快的增加产品曝光，就像是我们平常看到的广告，多曝光自己的产品，用户才能对产品产生熟悉的感觉，对产品的认知度也会提高，这样更加方便我们打造自己的品牌。

2，产品定位。

这也是做活动对公众号引流的间接作用，这类活动一般都比较抽象，很难让用户一眼就理解其内容，而相对的擦混播起来就比较困难，但是一旦粉丝理解了活动内容关注进来就是一个比较精准的粉丝，留存就会很容易。

二，影响活动后粉丝留存的主要因素

我们做活动不是为了简单的去转化消耗这群人，而是去同化这群人让他们为你做二次宣传，这样的宣传效果永远比你本身说一百句话来的真实有效。

1，需求类型。

XX When we try to increase product exposure, we must think about how to improve fans' awareness of products, how to spread quickly, and increase the speed of communication to enhance the retention of fans. When positioning activities according to specific product connotations, we must think about how to attract users' attention, so as to transform user experience and cultivate awareness of products and increase retention.

2, the gap

By doing activities to stimulate the needs of users and the user needs of the products themselves, there is a big gap between the two. We only gradually weaken the gap. The retention rate of fans will be higher. The opposite gap is greater, ERP System

The lower the fan retention, as long as we grasp the gap between the two to make adjustments, we can better promote the public number!

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