What should companies know about new media operations?

新媒体运营This position, like all other positions, presents a pyramid structure. There are many people at the bottom, and they can do very well. If we want to understand the future of an industry, we must first understand what new media is, what advantages it has compared to traditional media, and what is the outlook for the new media industry. Next 汇海 Xiaobian will share relevant content for everyone, hoping to solve for everyone.

New media is the transformation of traditional enterprises in marketing, brand promotion, organization and operation. In the past, companies put advertisements in newspapers and magazines. The marketing department made plans and contents, and found advertising companies to design advertisements, and then went to the media. But now that new media has emerged, unlike traditional media, it can take the initiative to attack, interact repeatedly, and let others take the initiative to find you and interact with you. Enterprises can spread brand value and corporate image through new media channels, and users can find businesses through new media channels. Some people define the new media only in the 微信 public number. This definition is relatively narrow. So what is new media? It should be "new media" from the three perspectives of time, technology and society:

Time: The more recent time can be called the more "new" media: the network is new media compared to television; television is new media compared to newspapers.

Technology: cheaper, more widely spread, more widely used, and so on. The media of the innovative technologies mentioned by many of the above mentioned friends can be considered new media.

Society: The new media is new and important is the innovation of social role.

xx 在将传统媒体转变为新媒体的过程中，它对运营产生了实际影响。以前，市场是市场，销售是销售。这两个是完全不同的部门。现在，新媒体业务包括市场和销售。例如，公司使用公共号码文章来吸引用户，然后在公共号码上进行互动，做商城，有些可能会被转换成商品来开发沈阳小程序

新媒体更好的是数据可用于衡量输出。我们公司将投入资金进行品牌推广和线上线下活动，但它无法衡量品牌效益，也无法衡量市场部门为公司带来多少商机。新媒体是不同的。物品的转发量，排水量和转化率都很清楚，相当于实现和规范操作。

对于新媒体运营，我们需要了解沟通的原则，了解用户的核心需求，用户特征，通过内容营销向用户推出产品，通过有针对性的用户活动提高用户的积极性和参与度，培养用户。粘性，忠诚度和增加的用户贡献。我们必须喜欢网络，能够快速捕获信息并知道如何进行在线营销活动。因此，新媒体运营要求我们了解沟通，用户，产品，营销等方面的知识和技能。