如何通过用户图像分析用户

用户画像是现在开展业务的每个人必备的技能。很少有人能够真正做好分析用户图像的工作。如何做用户绘图？如何有效地对用户进行分类？这些都很重要。怎么做？别担心，沈阳汇海网络小编首先告诉你如何对用户图片进行分类。

首先，用户肖像的基本要素是什么

我们从这四个维度开始。通过这四个大维度分析然后进行基础元素分析，可以清晰地使用户更加真实和准确。它们是：用户静态属性，用户动态属性，用户消费属性，用户心理属性。

1，用户静态属性

静态属性主要将用户与用户的基本信息分开。静态属性是创建用户图像的基础。例如：性别，年龄，教育，角色，收入，地理，婚姻等。根据不同的产品，有针对性地提取相关信息，并将信息分为不同的权重。例如，教育产品对于教育，角色和收入更为重要，但对婚姻和地理则不然。

2，用户动态属性

动态属性是指用户在重新上网环境中的在线行为，娱乐偏好，社交习惯，旅行模式，学习方法等，这在一定程度上反映了用户是否对您的产品感兴趣。

3.用户消费属性

ERP系统

主要包括消费水平，消费者心理，消费爱好等，反映用户对花钱的看法，是好品质还是性价比高？是否值得具有功能价值或情感价值？这件作品需要思考并涉及金钱。这一切都很重要。

4.用户心理属性

This piece refers to the user's life, work, feelings, and social interaction, analyzes the values of this person, and improves the product in a targeted manner. After experiencing the above four dimensions of analysis, you should have a general understanding of the basic classification of user portraits. It should be noted that all of the attribute categories mentioned above are not necessarily used in your user portraits, and may be selectively analyzed, as can be seen later in the method of constructing user portraits.

Second, how to construct a user portrait? (sample screening + information collection + build portrait)

1. User sample screening

In the early stage, it is necessary to determine the basic characteristics of the product target user group according to the product characteristics, and then let the research company collect user samples according to the needs. For music product users, for example, we need to define: age range, city distribution, frequency of use, duration of use, use of equipment, listening habits, etc. and finally determine a range of user samples.

2. User interviews

After determining the scope, the number of users selected for interviews may not be more, but it should cover different personality types as much as possible. The important thing to note in the interview is: Try not to ask the user closed questions and guided questions, and be careful not to ignore product related issues. Combining the user's habits with the opinions of your products, the conclusions drawn are very effective.

3. Build a portrait

This step organizes, analyzes, and categorizes the collected information to create a user role framework that more fully reflects the user's state. Then, according to the product focus, the user evaluation and classification are carried out, and the user, the user value and the frequency of use are divided to determine the primary user, the secondary user and the potential user. This is the step of building a user portrait. Finally, you can perform targeted evaluations, refined operations, and classified operations based on this, to achieve targeted operations and improve operational efficiency.

xx 我相信每个人都理解应该如何播放用户肖像，或者句子“论文的结尾很轻”，最实际和最深刻的真理通常来自于实践。因此，每个人都在工作中思考和总结，发现问题并用方法解决问题。我相信没有什么是无法克服的。