Five trends in digital marketing and 微信 integration

With the rapid development of the Internet,数字化营销and 微信 all-round integration trend? Life is changing rapidly, technology is updated every second. As the most mainstream mobile social platform in China, 微信 is increasingly recording people's daily life and preferences, becoming an instant tool for daily communication of many Chinese users, and has become the main position of many marketers. However, faced with a large number of 微信 users and complex social behavior, marketers often fall into the above difficulties. It is not difficult to find that with the development of mobile Internet, traditional marketing tools have been difficult to follow the pace of digitization. Marketers are eager to learn more about user behavior data, cross-platform integration of resources, and achieve efficient conversion of 微信 marketing to sales. The full integration of digital marketing and 微信 presents these major trends, and the 沈阳汇海 network will share relevant content for everyone.

1. Mutual recognition between users and 微信 public number fans

By scanning the dynamic QR code in the marketing email, the user pays attention to the corporate public number and authorizes the user's 微信 identity, synchronizes the user's 微信 public information to the system, and enriches the user's personal business card information. This mutual identification of identity not only supports a public account, but also enables user identification across public accounts. It can effectively help enterprises operating multiple public accounts to see the behavior of 微信 users in multiple associated public numbers. Interact with it.

2. Gain insight into user interests and create personalized marketing

xx 微信营销成功的关键之一是是否了解用户并计划个性化促销和互动。基于其用户肖像的功能，与微信的集成可以帮助营销人员丰富，组织，分析用户图像，识别高质量的客户，深入了解用户的兴趣，并帮助营销的准确性和丰富性。集成后，可以实现两个平台数据的统一管理，可以将微信用户转换为电子邮件营销客户进行定制通信和传播。

3.智能管理离线活动以加强销售转换

离线活动通常消耗营销部门的最大材料和人力，而转换为在线平台的数字则不尽如人意。在组织离线活动时，系统可以帮助公司根据事件不同阶段的预设自动与参与者互动，从而节省通信成本并提高运营效率。例如，事件在事件发生前自动邀请访客通过微信频道，并根据用户反馈自动执行差异营销和智能分组;通过在活动中使用QR码来实现自助登记，以简化活动过程;在事件发生后持续维护客户关系，用户可以根据用户扫描代码通道。评估广告效果的信息等。

4.活动级别报告生成

微信的通信和交互非常简单。数字营销系统与微信的整合将营销活动“活动”维度纳入微信数字营销概念，解决了实时通信碎片信息管理的问题。与微信集成后，您可以直接在营销活动级别报告中使用来自微信平台的数据，如文章阅读量，点击率等，每个微信消息和微信文章访问，阅读，收集和共享。提供数据支持，OA系统

营销人员可以方便地以活动为维度全面评估营销效果，为人类统计分析节省时间。

5.同步内容管理和消息传递

集成后，营销人员可以直接管理系统中微信的内容。嵌入式微信内容编辑器使微信消息编辑更快更美观。嵌入式微信消息触发开关帮助营销人员直接在界面中设置微信消息的触发机制和自定义消息计划，实现“一平台操作，双向平台管理”。