Do you understand the seven modes of new media operations?
新媒体运营Do you understand the seven models? With the rapid development of the 微信 platform in 13 years and 14 years, the rise of the media has given the talented individuals a platform to show their talents and value. The public number of the 微信 platform is typical from the media blasting, and the platform headed by today's headlines, Tencent News, etc. has also opened the "headline number" and "penguin" for the self media. In this fierce competition from the media, how to enter and break out of the blue ocean with your own, you can find the right direction for you from the following seven models, hoping to get a certain amount in the process of new media operations. The help, of course, there are many other models that are welcome to add and discuss.
First, professional knowledge
The industry sector is the area you are good at, and you are an expert in your field compared to other industries. Can rely on their own industry expertise to attract users to gather. For example: military, medicine, finance, science and technology.
Second, heartfelt emotions
The "visual ambition", "monster" and "night listening", which are popular in the healing system, love, soul chicken soup, and alternative viewpoints, represent the content of the creation and are highly sought after by users.
Third, skills learning
With the progress of society and the rapid development of the economy, people's work pressure is also increasing. If you want to make progress with society, you must improve yourself through continuous learning. In the past two years, the training and education industry has shown a good momentum of development, and the market size is expected to continue to climb in the future. Whether it's free content or for profit, it's a good direction from the media model. 沈阳软件 customization
Fourth, brand effect
xx 京东,小米,唯品会,杜蕾斯,宝马等通过自己强大的品牌效应及已有的用户群体来做自媒体是相当容易的。
五,超级IP
娱乐追星是人人关注的热点,除了章子怡,范冰冰,杨颖,迪丽热巴,吴亦凡等众多大家所熟知的明星,从15年直播也不断涌现出很多网红,这些都是进军自媒体很好的先天优势。
六,逗逼,趣味
无论是“papi酱”“陈翔六点半”还是“办公室小野”,亦或是《快手》《抖音》,都带有趣味,搞怪等属性为用户带来很多笑点。
七,数据报告/查询
权威平台或依托政府背景或本身就极具公众影响力的威望,发送一手新闻信息或总结报告。例如“人民日报”“新华网”“天眼查”“新榜”等在某些方面或领域带着公信力发声。
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