微信小程序 mall how to locate consumers

小程序 mall consumer positioning, is the first thing to do before the development of 小程序, consumer positioning is user positioning, which is a definition of the user group definition, for example, a large number of consumer groups are mainly women, network APP软件

Easy consumer positioning is mainly in the middle and high level

The consumer positioning of 小程序 mall is the first thing to do before the development of 小程序. Consumer positioning is the user positioning, which is the definition of the user group. For example, the consumer groups that are mostly engaged are mainly women and NetEase consumers. Mainly middle and high-end consumer groups. Let's talk together with 汇海 Xiaobian, how to locate the consumers of 微信小程序 mall.

Need 小程序 development operators to pay attention to is that 微信小程序 mall positioning is not static, the early supply of products will be gathered in which user groups, thus establishing a relatively simple but direct effect evaluation system, and provide a basis for subsequent operational adjustment and improvement. It is judged by data analysis whether the early construction is valuable. If there is a problem, it needs to be adjusted. Therefore, its positioning is dynamic.

That is to say, not at any time node, the consumer's description is consistent, it may change with the adjustment of 小程序 products. Therefore, in the 小程序 consumer positioning, we need a "sustainable development" perspective to see the shift of positioning.

If 微信小程序 mall location error, 小程序 mall features and improved products will not match the consumer, 小程序 mall has no development value.

垂直领域

xx 您可以操作垂直域用户群，但可能会生成单个用户组。单个用户组并不完全糟糕。它可以具有良好的控制和产品功能，但从长远来看，它可能缺乏增长和活力。因此，这更适合小程序商城的早期阶段。

产品能力

微信小程序 mall的核心是产品功能。您向消费者提供什么样的产品，无论是实体产品还是虚拟内容（文章，视频，音频），甚至是小程序商城提供的功能。如果小程序商城的产品功能不足，或者小程序商城的技术存在问题，很容易导致用户不太活跃，无法改善的用户会被保留并激活，更不用说用户了被转换为消费者，因此开发的小程序商城没有其使用价值。

稀缺性

让消费者感到“稀缺”并带来精确的锁定。准确的人口锁定是最好的结果，这意味着进入小程序的消费者完全符合运营商的期望。例如，你需要购买一张音乐会门票，可以在官方网站上购买，但由于剥头皮方加入，演唱会门票价格会非常高，目标群体无法购买，最后是音乐会观众很少。