How to reduce the promotion difficulty of Mall 小程序

Now many enterprise businesses have set up 微信 mall 小程序, and want to make full use of 微信10 billion+ users to increase the sales of the mall and transform them into their own customers. But as more and more companies develop 小程序 malls, companies want to grab 微信 user streams

Now many enterprise businesses have set up 微信 mall 小程序, and want to make full use of 微信10 billion+ users to increase the sales of the mall and transform them into their own customers. However, as more and more enterprises develop 小程序 malls, it is not easy for enterprises to grab 微信 user traffic. Therefore, they all use various promotion methods to obtain traffic, which makes the promotion of 小程序 mall more and more difficult. high. Below 汇海 Xiaobian and everyone talk about how to reduce the promotion difficulty of 微信小程序 mall!

广告营销

1. Keyword Search Advertising

小程序 mall developers add [promotion] in the background, [add keywords], input the associated search keywords once submitted for review, and then bind the approved keywords after 7 working days. Then 微信 will affect the search results according to the service quality, operation situation, keyword relevance and other factors of 小程序, appearing in the function of [search keyword advertisement], realizing the exposure of 微信小程序, this form is compared with 微信 channel advertisers and Friends circle advertising is more efficient.

2. Nearby 小程序 ads

xx 附近的微信小程序是微信的早期开放流量门户，特别是用于促进餐饮和零售。附近的微信小程序还增加了一个广告发布渠道。广告出现在附近的第三行微信小程序，然后点击打开相应的微信小程序。

微信公共号码广告

目前，广告商已经可以在后台创建新的“文本广告”，并将微信公共号码文章中的CPC广告与微信小程序中的产品连接起来。

3.钱包入门页面广告

两者都是针对促销广告付费的，但只有具有深度合作的公司才能进入广告页面。

公众号内容营销

在公共内容中植入小程序代码，或者输入到商城小程序的链接，引导用户进入小程序，这比广告更有效，并且成本远低于广告成本。同时，宣传号码可以定期在商场的促销活动中发布，以全面减少或赞美礼品等形式，引起粉丝前进和分享，实现市场破解沈阳微信小程序

改变，从而增加商场的销售。