衍生裂变模式：教你玩裂变营销的五个步骤

电子商务时代已逐渐从综合电子商务转向社会电子商务。由于主要平台的流量有限，微信是一个社交应用程序，聚集了三分之二的中国网民。它的商业价值是不可预测的。社交电子商务时代。社会权力

电子商务时代已逐渐从综合电子商务转向社会电子商务。由于主要平台的流量有限，微信是一个社交应用程序，聚集了三分之二的中国网民。它的商业价值是不可预测的。社交电子商务时代。在这个阶段，社会电子商务由微商业裂变模型主导，主要体现在微商业集团！ 汇海小编向您介绍裂变5步并教您玩裂变营销。

获取

网络营销首先需要获得用户群，称为种子。种子渠道的共同访问是：微信，微博，电子商务平台。获得种子后，将其添加到您自己的圈子中，例如：微信组，发布，按钮组等，让种子集中在一个环境中，我们称之为鱼塘！在鱼塘中，用户种子具有共性，可能是产品需求或心理需求。

激活

在鱼塘中收集种子需要激活用户的需求。一种方法是硬而宽，直接在鱼塘做广告，成活率低。另一种方式是软而宽，这是缓慢渗透产品或需求，并且存活率高。

留存

获取种子并不容易，有必要不断供应新鲜血液，使鱼塘不能一次性食用。提高用户热情，做一些活动，创建一些主题，不要每天做广告，不管用户的感受如何。例如：不时发送一些红包，制作一些免费礼品等。

变现

When the seeds in the group have formed a feeling of a group of friends, they can appropriately launch the products or requirements provided by themselves, and can give some trials to the users, and then let the trial users share the effects of the following products in the group. This can quickly reach product sales.

推荐

A long-term community will inevitably pass fission, and after the first four points, start your fission activity. For example, if the event is an invitation, the corresponding customer can be obtained and a free product can be obtained. The user seed has already established a friend relationship with you and added a temptation to the product. Many people will invite people. Some people say that since they are friends, why should they send gifts? In real life, people are all for the sake of profit.

汇海 WeChat fission distribution mode, through the promotion of commissions, distribution commissions, two kinds of cashback methods, encourage users and fans to crack the promotion, fissile new users pay attention to consumption, to achieve the effect of new promotion, customer push.

ERP system

For more information on the micro-business fission model, please pay attention to the 微信 public number: 汇海 (ID: xtz170315) and 汇海 official website.xx