What is included in the development of e-commerce model for fresh e-commerce APP?
China's fresh e-commerce market has developed rapidly, and the development of fresh e-commerce APP has maintained an average annual growth rate of more than 50%. In 2017, the transaction volume of China's fresh e-commerce market was about 139.13 billion yuan, a year-on-year increase of 59.7%. In 2016-2017, a large number of small and medium-sized fresh e-commerce companies either closed down or were acquired, and Ali Jingdong and other e-commerce giants entered the market. The development of fresh e-commerce APP continued to increase the supply of infrastructure such as supply chain and logistics, making the market of fresh e-commerce Vibrate.
The current fresh e-commerce model is mainly divided into the following four types: a. Integrated e-commerce model (representative products: Jingdong Fresh, Tmall Fresh) Features: Integrated e-commerce platform to open fresh channels, traditional online shopping peer-to-peer mode . Usually use third-party merchants to settle in + platform self-employed. The product range is complete and the SKU is over 10,000. Coverage: 10 km or more, the front warehouse covers a range of 3-5 km. Delivery time: about 1 day - 2 days, some can be delivered in 2 hours. b. Vertical fresh e-commerce model (representative products: daily orchard, easy fruit fresh) Features: From the source to all aspects of the industrial chain. There are many types of goods, and there are thousands of SKUs. Coverage: 10 km or more, the front warehouse covers a range of 3-5 km. Delivery time: about 1 day - 2 days, some can be delivered in 2 hours. c.O2O/B2C mode (representative products: daily fresh, Jingdong home) Features: Generally establish your own site in the community, from the front warehouse to the outside. There are also two modes of cooperation with offline convenience stores and supermarkets to store fresh goods in supermarket convenience stores and integration platforms for community supermarket convenience stores. There are many types of goods, and there are thousands of SKUs. Coverage: 3-5 km. Delivery time: 1-2 hours. d. "Supermarket + Catering" new retail mode (representative products: Box Ma Xiansheng, etc.) Features: Front store and post warehouse mode, the store not only stores and stores, but also sells one-stop small packaged goods for household consumption. The number of SKUs for fresh produce is about 500-1000. Coverage: 3APP软件开发
xx公里。交货时间:30分钟。目前,中国新兴电子商务平台的两条发展路径是:向供应链的分销越来越深,越来越接近消费者。在线和离线的整合变得越来越重要,并且有望开发新鲜电子商务APP的发展趋势。
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