小程序最后一战：微信“搜索”VS百度“多样性”

CES始终处于消费电子领域的最前沿。除了自动驾驶和机器人技术等硬件创新之外，在2018年爆发式增长的小程序也出现在本次CES上。应用场景不再局限于手机屏幕。这是在汽车现场。

百度在CES 2019上新发布的Apapp开发

Ollo3.5完全集成到百度的智能小程序生态系统中。它可以使用百度智能小程序的80多种不同功能，包括油价查询，汽车救援电话和其他车后服务，以及百度视频，极客新闻，快速星座等内容。而休闲娱乐活动，甚至可以通过百度智能小程序访问小红皮书，携程网，苏宁易购等电子商务平台。

当然，智能小程序的火花和汽车场景仅限于这些功能吗？答案显然不是。

从手机到汽车，智能小程序无处不在。

小程序是移动互联网的产物，但并不意味着它只能存在于移动互联网平台上。百度智能小程序跳出这个圈子并通过Apollo3.5切入汽车场景，实现了智能小程序场景的多样化扩展。

事实上，随着车联网的不断发展，原车相对简单的功能本身就变得多样化，人车交互变得越来越频繁，尤其是随着智能驾驶甚至自动驾驶的发展。人们的注意力来自驾驶活动，并且增长是对车辆场景中的内容，娱乐和服务的需求。

The car scene is becoming an important content, entertainment, service distribution scene, and Baidu Smart 小程序 is aiming to cut into this scene, in the simplest way, to meet the most complex needs of users in the car scene, while expanding the reach of smart 小程序 .

Of course, this CES is not the first appearance of the Apollo car 小程序. As early as November 2018 at Baidu World Congress, Baidu launched Apollo Car Smart 小程序. In the eyes of Bai Zhen, vice president of Baidu and the general manager of the intelligent driving business group, this is “the strategic step of Baidu’s in-car service ecology, which can meet the needs of users with rich tails in the car scene”.

With the expansion of the car scene, Apollo car smart 小程序 not only helps Apollo to improve the in-vehicle service ecology, but also promotes the commercialization of Baidu smart 小程序 in toB with the help of the toB service based on the Internet of Vehicles. Process, Smart 小程序 is becoming ubiquitous.

Baidu Smart 小程序 VS 微信小程序 entrance dispute

Coincidentally, in 2017 Asia CES, Volvo has shown a car 微信小程序 product developed by Tencent. Of course, this product is not strictly in the car scene, because the user is still connected through the mobile phone, the function is The Volvo car was remotely controlled via the 微信小程序 on the mobile phone, but whether it was Tencent or Volvo, it seems that this attempt was only regarded as a PR activity, and there is no further development of such products.

xx 显然，腾讯一直希望扩大更多的用户触控表面和微信小程序的入口，但对汽车场景并没有给予足够的重视。从最近对小程序的微信系列操作来看，已经明确强调要加强微信小程序的搜索门户。让微信搜索。

1月9日，当张小龙参加2019微信公开课时，他还回顾了微信小程序3的发展历史，并将小程序视为“这个时代最友好的互动界面”。当他谈到微信小程序的流量分配问题时，张小龙首先反映了公共号码流量分配问题中的微信错误，并认为对于小程序流量导入“此端口正逐渐打开”。

显然，微信小程序仍处于探索流量分配方式的阶段。毕竟，对于社交基因腾讯而言，这本身并不是一种优势。张小龙也不会回避当前微信小程序的多次尝试。 “目的是直接搜索小程序的内部数据，并以用户可以理解的方式直接返回给用户，或者小程序”，尽管“我还没有这样做”。

在张小龙看来，搜索是微信小程序的优先流量分配方法。至于现场，显然更落后了。

Correspondingly, Baidu began to expand its diversified portal through the Kaiyuan Alliance from the mobile Internet-level traffic portal such as search and information streaming content. According to public information, Baidu has opened a number of super traffic portals such as search, information flow, fixed and return visits in the intelligent 小程序 ecosystem. With Baidu's original inventory traffic at the information and content distribution level, users can reach the scene and rely on AI. "Active distribution + personalized recommendations" to improve the conversion efficiency of developers.

For Baidu, the next focus is obviously how to further expand the more diversified traffic portals and scenarios, and come out of Baidu's existing scenes.

Both Baidu and Tencent have put the focus of 小程序 development on the portal, which is enough to explain the importance of traffic portals and scenarios. On the other hand, it is also the best channel to connect 小程序 and users. Baidu has a natural advantage in this respect, and naturally it is the first to jump out of the path of diversification.

The future battle of 小程序 or upgrade to Baidu and 微信 battle

小程序 is becoming an important form of information for information, content, and services, and behind it is competition for information, content, and service distribution platforms.

The essential value of the Internet is to connect, connect people and information, people and people, people and services, people and goods. Baidu is better at connecting people and information, and Tencent is better at connecting people. 小程序 is just a new, better quality form of bearer and interaction. There is still a struggle for these connections. Everyone hopes to build a deeper and wider connection with the opportunity of change like 小程序. At least it should not fall. After the people.

xx 微信希望通过自己的高频和社交关系来承担更多的分配功能。百度希望在原有核心业务信息和内容搜索和分发的基础上抓住更多场景。这是双方的自然选择。这也意味着小程序的战斗将不可避免地演变成百度和微信之间的一场大战。

对于第一个推出智能驾驶的百度，他们也了解汽车现场在未来世界的重要性，因此CES将继续首先进入汽车领域。

接下来可能更值得关注的是微信在小程序中会产生什么样的响应。它是坚持微信场景，继续搜索路线，或扩大更多元的场景，值得期待和关注。