8月小程序产业发展研究报告

2018年9月5日，阿拉丁小型项目统计平台（aldwx.com）和阿拉丁指数（aldzs.com）于2018年8月联合发布了阿拉丁小程序行业发展研究报告。

报告的重点如下：

1.小程序保持稳定快速的发展

2. TOP100替代率仍然高达30％

3.小程序用户和网民拥有重叠的核心用户群，更好地覆盖中老年人

4.矩阵效应明显，彼此之间的协同作用放大了用户价值

5.生态快速成熟，吸引更多传统互联网公司加速“进入”

6.连接在线和离线功能，以便在业务实践中启用大规模应用程序

以下是报告和August 小程序TOP100：

阿拉丁指数整体上涨，小程序保持稳定快速发展。

根据阿拉丁指数（aldzs.com），从1月到8月的小程序，阿拉丁指数（aldzs.com）一直在上涨。根据8月阿拉丁小程序指数市场的正常分布，可以看出比8月初更明显，小程序的数量明显增加，虽然指数的中下段有大量的小程序但是向上的“迁移”趋势是显而易见的。

阿拉丁的TOP100榜单继续改善，替代率仍然高达30％

从阿拉丁小程序指数TOP100榜单的上榜“门槛”的持续提高可以看到，今年以来小程序持续保持高速发展，一方面是由于小程序生态能力的不断释放和快速成熟；另一方面，更多的企业和开发者意识到小程序的战略意义，进而加大投入甚至是“All in”。

正是由于各方参与者的积极投入，导致虽然阿拉丁小程序指数Top100榜单的上榜“门槛”一再提高，但上榜小程序的替换率一直居高 不下，竞争激烈程度可见一斑。

小程序用户和网民的核心用户群重叠，同时更好覆盖中老年

从用户的年龄结构上看，小程序的核心用户（18-39岁）占比达6成，而网民的核心用户群（20-39岁）的占比为54%，两者基本保持 一致，说明核心网民群体已经接受并习惯了小程序的日常使用。

令人欣喜的是，由于小程序的使用门槛低，产品体验好等特点，对以往使用APP有困难的中老年群体进行有效覆盖，从而极大的拓宽了用户边界，为全民“智慧生活”奠定了用户基础。

小程序生态的快速成熟，吸引更多传统互联网企业加快“入局”

xxxx 微信, which is a live user of 10+ billion months, is undoubtedly the biggest entrance to the mobile Internet, and 小程序 has exceeded 200 million after two years of development. In the face of such huge traffic, I believe that no company will sit idly by. Although Weibo also has social attributes, its "heavy content and light social" features do not compete with 微信. I believe that 微信 is also expected to have more different forms of social products to jointly improve the user's social scene and experience in the ecology of 微信.

On the one hand, Weibo 小程序 rushed to the top of the Aladdin 小程序 index social list, ranking 15th on the list. On the one hand, it relies on the brand influence and accumulated user base that Weibo has built for many years; on the other hand, 小程序 is natural and convenient. The characteristics of social sharing further promote the efficiency of Weibo to obtain users.

The 小程序 matrix effect is obvious, and the synergy between each other amplifies the user value

小程序 is favored by developers and users because of its "small", "flexible" and "fast" characteristics. Therefore, unlike the product features of the APP, 小程序 is more suitable for splitting functions to meet The use of different scenarios for different segments of the population.

At the same time, the direct jump between 小程序 under the same subject enables the 小程序 in the matrix to easily realize the traffic intercommunication, maximize the value of the traffic, and effectively share the competition and policy risks.

At present, more and more heads 小程序 have started the 小程序 matrix. For example, the recently-performed "Cooky Beans" 小程序, three of its 小程序 have once rushed into the Top10 of the Aladdin index. It can be seen that the synergistic and complementary effects within the matrix are highlighted compared to a single 小程序.

xx

小程序 connects online and offline capabilities to enable large-scale applications in commercial practice

Traditional enterprises have precipitated a large number of members after years of operation, how to effectively activate user assets through the Internet, and opening up the line to achieve marketing integration is a direction that many companies seek to break through in recent years.

McDonald's launched its membership program nationwide in 2017 and has accumulated nearly 50 million members to date. “8.8 Member Festival” is the most popular member activity of McDonald's China, which has the largest number of channels, the widest customer base and the most promotion! The event took full advantage of 小程序's "ready-to-go" and "share-to-hand" special app development

Sexuality, and finally achieved the most extensive member activities affecting users, a good practice of the 小程序 connection online and offline application scenarios.

August 小程序TOP100 list

1. The competition for head 小程序 is becoming increasingly fierce, and the threshold for TOP100 is up nearly 25%

Since the beginning of this year, the TOP100 list has increased from 5326 to 6629, an increase of nearly 25%. As more and more companies realize the strategic position of 小程序 and then rapidly increase their investment in this area, the corporate composition and ranking of the list will remain in a state of rapid change.

2. The replacement rate of 小程序 on the list is 30%, and the replacement rate of small games is close to 40%

In August, the number of new 小程序 was 30, still maintaining a high replacement rate, and the industry distribution is more abundant than last month. 小程序 has begun to deepen into various fields of life. Among them, the game is still the most classified category in the new list, reaching 16, but it is significantly reduced compared with last month. Game companies (developers) need to strengthen user retention while gaining customers.

xx 3，游戏占新品种的50％，体育社会新品种表现抢眼

列表中有16种新物种，小程序，其中5种新物种在列表中。新的物种分布在游戏，社交和健康中。这个月的新物种由社交类型小程序表示“步数”和“步骤变化”表示体育步数。这种类型的小程序最近成为市场上的一大亮点。

阿拉丁小程序八月增长榜TOP50

8月份的增长指数分布向右“转化”，表明小程序的整体增长率正在加速。随着小程序生态系统的成熟和用户群的快速扩张，奖金效应进一步释放，“速度”是所有小程序开发人员必须面对的挑战。

目前，小程序市场正处于前所未有的快速发展时期。在微信的领导下，支付宝，快速应用联盟，百度等巨头纷纷加入战斗。预计头部应用程序将于2019年进入市场，而小程序将成为跨平台物种。那时，小程序将不再是附加到微信的轻型应用产品，而是一条指导互联网发展方向的生命线。 Aladdin将为小程序生态系统中的运营商提供更多数据服务和营销分析，并通过这些小数据与小程序运营商合作，发现数据背后的大趋势，而阿拉丁也将在该国。定期举办各种线下活动，如小程序行业峰会和全国公开课，为小程序的企业家，媒体和广告商提供更深层次的交流平台。

（附：8月小程序TOP100清单）