微信红包返回！马化腾亲测，王思聪开了光，金红色的信封能不能成功？

在热烈回应大巨头的疯狂之后，即将到来的春节红包战争有望重新浮出水面。

最近几天，腾讯QQ，支付宝，淘宝，今日头条等平台都宣布了春节期间的红包计划，目前累计现金奖金额已达21亿元。其中，今日头条新闻中只有现金红包的数量高达10亿元。除了这些主要平台外，今年的春节微信也有望再次亮相。新一轮的货币战必须重新开始？

2月6日，36氪被告知微信已经在“微信 Wallet-Limited Time Promotion”专栏中悄悄推出了“Golden Red Packet”。一些熟悉此事的人推测，微信钱包中金色红色信封的入口目前正逐渐灰度化，从2月5日开始，金色红色信封将逐渐灰度化为微信钱包入口处的更多用户。此前，腾讯已经推出了“Call Charge Red Packet”功能，可以直接以红包的形式为微信好友手机充电。

此前，微信宣布退出红色包裹战争。这一次，让金色的红色信封再次出现，这也意味着微信正式回归红包战争。

微信发挥小程序的力量，送最实在的黄金、话费红包

事实上，金色红包在2017年开始测试。经过一年的迭代更新，金色红包的游戏更加成熟。据上述内部人士透露，今年春节的金红包有更多新的想法，包括四种不同的玩法：

一个是打开微信钱包 - 限时推广入口。以前，只有少数产品如Mobike和Starbucks能够进入。

第二，春节期间，所有金额一定数量或以上的金红色信封都可以用来画5g金条。每个人每天都有不止一次的提取机会。根据实时价格，5g黄金条约约为1300元。据说金条的数量大约为10,000，由工商银行提供。

第三，春节期间，微金可以买7 * 24小时，这样每个人都可以发送金红包。通常，黄金只能在工作日进行交易。

第四，今年春节期间，腾讯金红包将联合向公司发送金红包给用户。

有些用户可能会查看他们的微信钱包并发现它们没有变灰。但不要担心，因为在春节期间，你可以搜索腾讯金红包小程序并参与上述许多游戏。

如果您认为送金太贵，您也可以选择春节期间推出的“电话费红包”。

用户通过微信输入小程序电话账单发送给朋友，输入红包的总金额，选择要发送的朋友，最后点击付款即可成功发送。之后，手机话费将直接进入用户的个人手机账号，没有运营商限制，无论您是联通，移动，电信用户都可以实现。

此外，您还可以使用私密充电功能为您的父母，亲朋好友充电。

马化腾王思聪亲测，蓄势待发的黄金红包能一炮而红吗？

金红色信封在去年春节期间开始测试，随后的情人节正式启动。

在内部测试期间，马化腾非常重视这款红包游戏，并亲自发送了39枚金红包。但是，原始的金红色信封只能在微金公共号码中发送。

Nowadays, the gold red envelope has gained more promotion resources after repeated iterations, such as the limited time promotion window of the 微信 wallet. At the same time, the gold red envelope has also expanded more entries, such as 小程序, 微信 wallet and so on.

Previously, the live question and answer quickly swept over half of China after the national husband Wang Sicong “opened the light”. Recently, Wang Sicong once again sprinkled coins at his annual meeting, but this time he played the golden red envelope as a reward for the annual meeting of employees.

Then, under the blessing of two big brothers and nearly 1 billion 微信 users, will the gold red envelopes be on fire?

除了线上各种红包玩法外，这次微信也在全场景拥抱线下

In the 2018微信 open class Pro scene, 微信 Zhang Xiaolong once said: "Exploring the wonderful life under the line is the next important plan of 微信.

Therefore, during the Spring Festival, in addition to online red envelopes game 沈阳小程序 customization

This time 微信 is also under the full scene hug line.

According to Tencent, this year 微信 will focus on the offline, through the "neighboring offers" and "shake" and other innovative interactions, with the help of 小程序 lightweight, ready-to-go experience, in all aspects of clothing, food, housing and other aspects, Users bring innovative interactions and surprises.

Through the "shake", users can participate in the lottery through 小程序 after the designated merchants consume, up to 200 yuan, and the opportunity to get a random amount of no-shop to the store red envelope. “Proximity Offer” is 微信 launching the Spring Festival Promotion with the well-known merchants and brand “Group”. Users can quickly check and receive the Spring Festival coupons of merchants and brands by scanning the “near offers” 小程序 code in the store. The big name is as low as 1 fold.

In addition, 22 airports across the country, many scenic spots and hotels across the country form a “happy journey”, and various types of reduction and cashback activities.

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