“小”产品谈话

微信OS的诞生

微信做操作系统已经是一个钉子。

但是这个操作系统不是传统意义上的操作系统。他不必承担办公室的所有要求，但必须依靠数据。只有好的数据和大量的数据才能在下一代计算平台的战斗中占据领先地位。因为对于机器学习和数据分析，大多数工作是在数据的收集，挖掘和清理中，良好的数据基础可以使模型培训更加有效。同时，良好的数据可以改善模型的在线性，避免对复杂算法的误解，减少工程师的工作量。

与此同时，更多离线场景就像是等待挖掘的金矿。如果您采用这些行为数据，您不仅可以使关系网络清晰，还可以使每个人的数据模型更加接近。离线生活和真实场景，从而将在线技术和服务扩展到离线生活，俗称智能。

小游戏和社交的互惠

小游戏和小程序之间有什么关系？事实上，对于“小”系列产品，主要关注的是轻量级。

这可能是“微信OS”的初步探索或突破。

这个“小”反映在哪里？

首先，最直观的感觉是它是垂直的，专注的，并且被用尽了。主要是碎片化的场景，允许用户尝试，使用更多，体验更多。无论切换到多路复用，微信，它可以做很多事情，仍然可以很好地控制自己的ios包大小到150mb，这是小程序可以支持的本机APP大小的百分之一。

其次，无论是旧版“战斗机”还是最新的“跳跃”，都没有中断广告和推动，自然通过社交网络和共享属性传播。但这两次有什么区别？跳过这个游戏，如果你需要独立下载，播放器可能比当前播放器低80％。如果没有微信共享网络，几乎没有人会玩。

但对于小型游戏，0x0ab43共享的成功可能仅限于在游戏中共享。从冒险岛时代开始，公共屏幕对话5元和10个发言人，到微信共享组PK，游戏社交化更多地融入了每个人的身份，生活。当你的游戏身份和它的身份有着千丝万缕的联系时，我们就不再孤单，而且还有更多的理由去投资和投资。

「小」产品的核心思路

小程序没有缺点？事实上，小程序的核心是什么？它不是让用户思考。

简而言之，它避免了用户在应用程序市场上的眩目，以及每次他们选择下载应用程序时。使用小程序，您不必太担心，不再担心您的旧Android机器将使用越来越多的卡，因为可以释放越来越多的物理内存，因此这可以被视为影响硬件的软件奖励。一步一步。

通过这种方式，部分流量被传输以交换更多数据。对于小企业来说，生存的机会大大提高了。对于微信，数据维度大大增加。这种模式可以看作是一种分工。

But what is the premise of all this? It is the development of 5G network and future network speed and the decline of tariffs. So 小程序 this model is no problem, but it needs the cooperation of the era and technology to maximize its effectiveness. This is why there are not many small companies entering 小程序 at the beginning, because at this stage, the difference between the two is not big. Of course, I definitely don't think that 小程序 exists to satisfy the MVP attribute. This is completely speculation.

「小」产品的联合作战

What is the essence of 小程序? The essence of 小程序 is actually a cloud of life.

Imagine that you no longer need hardware-supported life in the future, and only solve the problem of localization through communication and transmission. I believe that it will not be long before we can buy a new macbook just because we can afford to take a chicken game, because we can rent a 1080 card computing service online for 88 yuan a month.

This kind of life node is reflected in the continuous improvement and popularization of computing power and transmission speed, which also means that the layout should start from now. So in addition to the 小程序 attempt, what attempts have been made in communication? The answer is very simple, is the Tencent King card.

For the deep users of Tencent, Dawang Card is a historical solution for the communication tariff, and this unlimited mode not only attracts a lot of traffic, but also pushes users to try more programs. For example, there are many people around me who don't play the glory of the king, but because they are the king card, they try to play twice and enter the pit.

质变和瓶颈都在不远的未来

Where is the life gate of 小程序? Maybe not in the hands of competing products.

From the perspective of the industry, whether it is the millet system or the Ali system, it seems that it is difficult to shake the 微信 system. Therefore, according to the logic to conservatively speculate, 微信 should be in the right place in the future operating system field in the top five.

xx This also means that as communications evolve, the proliferation of data magnitude will give companies more information and power. So my answer is that the life gate of a company may not be in the hands of the industry or the opponent, but it is likely to be the gray area touched by the quality after the quality change and the supervision ceiling.

For example, it is not difficult to grasp the face and changes of all the people through the information circle of a large number of users. Is it still competitive for the ID card photos collected in about 10 years? Perhaps the future of the cashless society scans your face and collects your latest benchmark photos. Therefore, for traditional processes and laws and regulations, it is an impact and a change. In this process, friction will occur more or less, so whether it can grow and grow in the end depends on the values and trends of the whole society.

未来的方向

In the future, there are two main points that differ from the APP gameplay:

1. Account system: The high degree of coupling with 微信ID increases the value of identity. It also has new requirements for risk control and punishment measures. Too strict control measures should be revised and adjusted.

2, production ratio: Since relying on 微信 this large flow platform, the direction of force is social 沈阳软件 production

Driven by interpersonal relationships, this is not the same as traditional game feedback drivers. More directions are social, cooperative, and perhaps not the plot and severity of the game itself.

The new gameplay, the new system, looks forward to how 微信 can manage such a powerful account system.

#专栏作家#

Mr. Peanut Butter, everyone is a product manager columnist, 微信 public number: product technology. Senior product manager of the financial industry has extensive experience in career planning and personal development. His products are extensively involved, and there are many ERP and financial fields.

xx 本文最初发布于每个人的产品经理。未经许可，禁止复制。

该地图来自unsplash，基于CC0协议