This is the most complete 小程序 promotion guide!

线上入口

官方广告位

1. Keyword promotion and search advertising

微信 was launched on June 3rd with 小程序 custom keyword promotion. Developers only need to enter the 微信小程序 background, click "Promotion" and then select "Add Keywords" to enter the search keywords you want to associate (up to 10). Once submitted for review, you will be able to bind the review after 7 working days. Key words.

This move is introduced, and it is really avoided that 小程序 is customized for 沈阳小程序

The long name defined by the key word heat, but this does not mean that the keyword can be searched. 微信 will also affect the search results based on 小程序's quality of service, usage, keyword relevance and other factors.

Many people can't help but ask the meaning of this move: The search results based on the algorithm of 微信, is not a serious containment of the latecomers of the new 小程序? So even if the keywords are defined, there is no substantive significance for promotion. 微信 officially also thinks of a strategy that complements each other, we can even think that this later move is the original purpose of 微信. That is the "search keyword ad" that first appeared in people's eyes in mid-June

Through the keyword search promotion to achieve 小程序 exposure, this form is more efficient than 微信 channel advertisers and friends circle advertising. Although the function is still in the seed user internal testing stage at this stage, and the specific bidding measures and methods have not been announced in detail, but for the 微信 that is expected to become the next SEM&SEO, this move is bound to be imperative.

xx 2.附近的小程序广告

附近的小程序是微信的关键流量条目，特别是对于食品和饮料行业。同样，附近的小程序也增加了一个广告发布渠道，它出现在附近的第三行小程序，然后点击打开相应的小程序。

3.在公共号码文章中做广告

目前，广告客户已经可以在后台创建新的“文字广告”，并将公共文章中的CPC广告与小程序中的产品相关联。

4，钱包入口页面广告

钱包输入页面的广告被称为微信。为“亲子”设置的广告空间是不够的。虽然与付费促销相同，但只有经过深入合作的企业才能进入九方网格。

公众号 

自6月以来，微信逐渐释放与小程序限制相关的公共号码，现在单个公共号码已经可以与不同主题的10个小程序相关联。同时，公共号码也是小程序入口最丰富的类型，开发人员可以根据自己的需要灵活地建立小程序和公共号码之间的各种链接。

1.公共文章录入

（1）文字跳转

（2）图片跳转

（3）跳卡

2，底部菜单

3.在输入框的左侧输入小程序（内部测试）

附近的小程序

操作员只需要填写自己公司或商店的位置信息即可显示，每个位置都可以选择显示相应的小程序，每个组织类小程序默认可以创建10个商店小程序，每个地址可以覆盖5公里范围的用户发现。超过10个地址的连锁店可以申请扩展到微信。

1.附近的小程序

2.存储小程序

3,微信卡卷转移到商店小程序

分享拉新

分享群组并与朋友分享是社交平台上最传统的沟通方式。传统没有任何问题，它是基于用户习惯最方便和友好的。

1.社会减少（内部测量）

社交减少是电子商务小程序到微信社会生态的重要组成部分。它已经在内部测试阶段帮助蘑菇街，而许多其他电子商务小程序已经提高了利润。关于社交削减和电子商务小程序如何突破的更“机密”，您可以查看上一篇文章《如何通过公众号 + 小程序打造微信内电商生态闭环》

2，聊天小程序

聊天小程序是在群聊或与朋友聊天时出现的历史记录小程序的快速条目。它与组IP的工具组小程序合作以促进用户的重用。有关小程序的更多信息，以推广微信社区，

3.应用分享

APP可以分享对应的小程序卡片到微信，点开后则会进入小程序。如从携程app点击“好友帮抢票”分享到微信，好友点击卡片后便会跳转至帮好友加速抢票的小程序页面。

推送促活

1、模板消息

模板消息是微信小程序在微信内部对每个用户生成的推送，对于任意类型的小程序都有着非常广泛的应用场景。内容类可以用它提示更新，电商类可以用它提示促销或未付款，工具类可以用它提示完成日常目标。每一次推送都是在让用户逐渐形成对小程序的依赖。

2、收款页面

第三方推广 

1、小程序商店＆公众号

通过付费或其他方式将小程序投放至第三方小程序商店进行宣传，乙方会根据具体规则推广小程序至首页或前列。

2、新媒体软文

通过推文的方式从微信及其以外的媒体平台将流量导入要注意的是文案的客观性，和软文的优质度。找到媒体粉丝与小程序的目标用户具有很高共性的媒体也是推广的关键。目前很多10万+自媒体都有明确的投稿标价。

3、运营公司推广

xxxx The most common way to promote such a promotion is to entrust 小程序 to the operating company and to forward the circulation to a large number of activations in the thousands of 微信 communities under the operating company. The advantage of the secondary method is that it is effective, but the disadvantage is that the user group to be delivered is not necessarily the target user of 小程序, and if there is a problem with the product itself, the user's retention in 小程序 will not be very low.

线下入口

小程序码 ＆ 小程序二维码 

The "spread" promotion code is the main way to get customers under the 小程序 line. However, for the marketing department, the offline promotion code is not only to win by quantity, correctly distinguish between the advantages and disadvantages between 小程序 code and 小程序 two-dimensional code, and the promotion of local conditions can maximize the benefit.

For managers, the most important thing is to set different parameters for each QR code, so as to achieve the statistics of the customer by channel and evaluate the performance of the promotion staff.

推广效果

Now, we have already detailed all the portals and promotion methods for accessing 小程序. Are you familiar with these methods, are you already trying to get a try on your 小程序?

Don't worry! And the most crucial step is to teach you.

Whether you are a strong advertiser or a developer who wants to promote 小程序 on your own, you need to know the effect of this promotion during each promotion. In addition to the number of new additions and the indispensable indicators of how many conversions are completed, we also need to subdivide the dimensions into different scenarios, based on the 微信 officially provided scene value classification (小程序 · scene value). Check out the respective visits to these 45 entrances.

"Site statistics on the situation"

xx 特别是对于电子商务小程序，对于更复杂的共享和QR码指标，您还应深入挖掘页面链接和参数以查看新的激活。

重要的是要记住，学习推广小程序并不困难。这是获得客户的整个过程中最重要的一点。