汇海|微信 Mall with this move against Jingdong and Taobao?
Shanghai Xinque Medical Technology Co. Ltd. is a professional medical service, health care and health food sales service company. Sales: refined ginseng, health food, medical equipment, etc. Services: Shanghai Sanjia Hospital famous doctors recommended, medical consultation, appointment registration, accompanying medical consultation, and prescription medicine. Your [health] is the goal and purpose of our service!
Xinque 微信 Mall will use this move to counter Jingdong and Taobao?
Consumer matching is a core requirement for retail. But now, matching consumer needs is not an easy task. Nowadays, consumers are becoming more and more small, and in the future, many people will form a small group in terms of food and shelter, medical care, and travel. How to provide personalized recommendations for this personalized demand is something that all e-commerce companies are considering.
xx The letter 微信 mall can be online, the trading scene happens between people, or between a group of fans and communities gathered on the public number of the compass, such as distribution stores and 微信 group; It can be offline, and the consumption scene is between communities with geographical boundaries, such as offline stores. In the form of “small distribution of physical stores”, the retail model as a consumer scene is better able to take care of the individualized needs of consumers for medical services and health care products than a unified platform. And all this big platform such as Jingdong and Taobao is difficult to complete, which became the basis of the counter-attack platform of the letter 微信 mall.
The distribution node is "hard work"
The small store in the form of a small store can solve the shortcomings of the supply chain and provide a highly integrated, low-cost and efficient distribution service platform. When most of them only do commodity distributors, and Xinque pays more attention to the control of products and costs on the distribution system. For distribution, it is necessary to give distributors profits, and also to ensure that they do not lose money, so the goods The price must be uniform and competitive. Therefore, all the goods on the letter 微信 mall can not be freely priced by the agent, but the unified pricing of the mall headquarters.
How to be closer to distributors?
After building the 微信 mall, all you have to do is lay the entire distribution channel. At present, the distribution channels that Xinque focuses on can be divided into two types: distributors and offline stores. The distributors of the entire distribution channel are divided into three levels.
Of course, each level of the distributor sets a different commission score of 沈阳软件 customization
The red ratio and reward sharing make the 微信 mall a very promising retail channel. Therefore, whether it is online distribution or offline distribution, the letter is ultimately a community and community to provide a centralized treatment, as long as the community and community are grouped, it is easy to distribute.xx
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