为什么社交电子商务协会与小程序相结合？

随着市场经济的快速发展和人民生活水平的提高，无论是想开设实体店还是在线淘宝店，用户都要承担高额费用，包括门店费和购买商品的成本。这是用户的更高阈值。如今，随着小程序的成熟，加上更完善的支付系统和更高的流量红利，社交电子商务已被引爆，用户开店的门槛逐渐下降。

为什么社交电子商务公司现在合并了小程序？

首先，小程序具有许多流量条目，广泛的应用场景和快速打开速度。其次，小程序能够以更好的UI设计显示产品信息，实现群组共享等功能，从而帮助社交电子商务平台进行排水。并且可以更好地实现用户转换。澄清原因后，我们必须开展业务。社交电商+小程序如何降低用户开店的门槛？首先，让我们来看看“全球”，了解社交电子商务+ 小程序中的玩家类型，主要包括以下三类：

1. B2C电子商务

通过平台或品牌商家直接服务于消费者，例如“蘑菇街”，“太多”，“单身麦”等，他们有各种独立的获取顾客的方式。例如，“Mushing a lot”，“Mushroom Street”集团，“Global Catcher”发行，“Queen's New”和“山西研究员严格挑选”经营数百个公众号，“单一小麦”通过单品销售这些特色吸引了大多数工匠，而Dolphin Home则通过多个美容团体进行交通。

2. S2B2C电子商务

The platform and the small B jointly serve the consumers, and the platform uses the small B to complete the acquisition and transactions, such as “good things full warehouse” and “SEE small electricity shop”. This type of e-commerce is relatively "invisible" to the C-end. There are many or even no unified entrances. Through the media, the purchasing, the owner of the store, and so on, the main traffic contacts C, using private domain traffic to display goods and facilitate transactions.

3. Third-party service providers

For the business to provide 小程序, operating tools and other services, such as the pigeon 小程序. Then, let's dive into it and see how “social e-commerce +小程序” is actually operated?

The S2B2C mode in these three modes is mainly introduced here. The S2B2C mode is a good way to reduce the user's opening threshold and maintain the interests of the shop users. The platform of this model provides a complete set of e-commerce operation services for users who want to open stores, such as technology, supply chain, selection, pre-sale and after-sales. Users can get their own 小程序 store after paying less for the store opening fee, and they can choose the products they like in the product library.

If the user wants to promote the product, he can click to generate the graphic or 小程序, share it to the circle of friends or 微信 group and personal conversation according to the requirements. If the order is received after the promotion, the user can get a certain commission.

Since social e-commerce is so hot, how can many social e-commerce platforms build their own competitive barriers to survive in the fierce competition and even stand out from the crowd? It is mainly discussed from the following two aspects:

1. From the perspective of customer and operation

xx 首先小程序便是一种获客及引流的工具，因为小程序易于分享，且功能迭代愈加成熟。再者，社群也是有效的触达用户方式，通过社群销售商品，增强用户黏性。有较多的创业者和投资人均表示：小程序不应该被孤立看待，应该把小程序 +朋友圈+公众号+ 微信群看成整体产品

关于运营方面，针对S2B2C模式，既然该模式是通过小乙来触达用户，那么获取足够多，足够高效的小乙是关键，所以平台可以设置小乙的准入门槛，提供运营工具和培训，维护小乙利益。

2，从供应链角度

社交电商的本质还是零售，所以在下

游大规模获取用户后，上游供应链要接得住，才能实现两端增长。平台可以通过不断筛选优质供应商，为用户提供性价比高的产品及丰富的SKU，提高产品及服务的质量，从而获得用户的信任;同时通过平台上累积的大量的用户量给上游带来议价能力，从而进一步为用户带来更多的利益，从而实现双赢的局面

总的来说，社交电商+ 小程序是电商平台对微信流量红利的利用，也是微信生态在电商方面的涉略。

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