How does 微信小程序 refine operations?

微信小程序How to fine-tune the operation? With the rapid development of mobile Internet, the generation of 微信小程序 represents the rapid development of mobile Internet. 微信小程序 is abbreviated as 小程序, which is an application that can be used without downloading and installing. It implements the application. The dream of “at your fingertips”, users can swipe or search to open the app. Many merchants have developed 微信小程序, and the next step is to refine the 小程序. How to do a good job of 微信小程序 refined operation, become a problem that many companies are very concerned about, small c wants to talk to you about the 微信小程序 operation first.

1. Self-contained flow advantage, there are drainage channels online and offline

First of all, you can see that these 小程序 have a certain traffic advantage. Like Jingdong, Vipshop will have a certain amount of seed traffic online, because their own platform traffic, and some web pages or APP users directly transferred to 小程序, so there is initial traffic. There are also like Yonghui Supermarket, Haishu Home, and BBK. They can guide users from offline scenes, and they also have certain brand effects and can also bring their own traffic.

This year's double 11-step is no longer based on discount activities, but the introduction of new retail formats, using fresh food space to attract consumers. These offline new retail stores have a 20% to 30% increase in sales, and in fact have a good drainage effect on 小程序. Like these two, there is a traffic advantage on the line, or there are scenes that can be backed up online. Their 小程序 products are more likely to create explosions in the double 11 or the entire e-commerce field.

xx 2，利用微信平台激发社交电子商务的活力

它们的共同点是微信的生态学。这些成功的小程序主要是微信小程序，裂变效应与微信系统不可分割。这也是非常容易理解的，因为微信小程序是更成熟的小程序生态系统。由于其战略吸引力，腾讯也非常欢迎这家电子商务公司。它以可靠的产品吸引粉丝，粉丝可以成长为业务的“演讲者”，不仅仅是作为买家，还有分销渠道，都符合社交电子商务的基础。只要操作正常，小程序就能发挥大量微信用户的潜力。 微信是一种自然的社会财产，为社会电子商务提供了良好的土壤。

许多小程序使用团购和其他社会裂变营销方法。在Good Things Festival期间，来自共享页卡的京东集团小程序“京东购物”的非集中流量是10月同期的12.5倍，新访客数量是同期的142倍。十月。支持京东购买的成果，是集团购买，分组或其他活动的裂变方式，对用户具有吸引力，APP软件

外面是微信小程序生态系统，有很多机会导致列表在微信熟人的圈内传播，因此8900xf20e的生态意义不容忽视。对于许多商家来说，绝对希望能够充分利用生态并打击他们自己的电子商务小程序。