中小型公司受制于渠道寡头集团小程序

的出现 对于互联网公司来说，长尾效应也是一个重要特征，但在原生APP中，这种效果并未得到体现。这是由于马太效应的影响。市场上最受欢迎的APP几乎由几个巨头控制。用户的关注和下载都被Star APP所吸引。中小企业很难发展。

For Internet companies, the long tail effect is also a significant feature, but in native APP, this effect is not reflected. This is due to the influence of the Matthew effect. The most popular APPs on the market are almost controlled by several giants. The attention and downloads of users are all attracted by the Star APP. It is difficult for SMEs to develop. BAT almost dominates every user's mobile phone, whether it is from social, e-commerce, financial and other aspects, and it dominates the market. The APP market has gradually saturated, and some high-frequency scenes have been preempted. If the SMEs want to grab a place in the high-frequency market, the difficulty can be imagined. Especially for those who have just entered the field of native APP, it is getting more and more difficult. In《移动互联网发展趋势报告》released by Baidu, native app developers have faced great challenges. Although the number of native apps in the user's mobile phone is increasing, the number of 汇海 is decreasing. Moreover, users' usage time is also concentrated on high-frequency applications. For some low-frequency applications and new native applications, they are faced with the dilemma ignored by users. In the major app stores, many low-frequency applications and unknown native apps are less popular, and many apps simply can't reach the user's phone. The top 1000 apps with the largest user downloads accounted for more than half of the total downloads, but few of the millions of native apps in the app store are known. The Matthew effect is very high in user downloads. obvious. On the hot search list in the 360 application market, the main applications downloaded by users are familiar to everyone. In terms of frequency of use, the three giants of BAT occupy the main high-frequency scenes, and the users are mainly based on these times. For some small and medium-sized companies, the original APP is always forgotten by users after downloading. in the corner. According to statistics, about 60% of native APPs have not been used within one week after downloading and installing, and one-third of the native apps have not been used by users for one month, thus becoming a zombie application.xx From the perspective of mobile Internet mobile games, Internet giants such as Teng Tencent, Netease Games, Giant Network, Sohu Changyou, Perfect World, etc. have very powerful Internet channels, and they have entered the mobile game with abundant resources. In the world, the impact on the entire mobile game industry is not very huge, and some small and medium game companies will face more pressure. On some of the more mainstream application platforms, such as Apple, App, 360 mobile assistant application platform, you can find that the main position of some game tops has been occupied by moderate and heavy mobile games, and these medium and heavy games are made by big game companies. They rely on their own advantages to occupy a major position in the game leaderboard. According to the latest survey in the Apple App Market, 9 of the top 20 games in China are Tencent. If you look at the top 20 locations as a distribution channel, these Internet giants already occupy the main channels. And those small and medium-sized companies are greatly restricted in terms of channels, and their products are naturally difficult to obtain effective exposure. Therefore, on the whole, the mobile Internet market is mainly controlled by several giants, and the main channels are also controlled by several giants. The weak competitiveness of SMEs is also a very natural thing. In this case, small and medium-sized companies can only survive if they make active transformation or transformation strategies. The arrival of 微信小程序 can be said that many small and medium enterprises see a glimmer of light, 微信小程序 is equivalent to 微信 built in an internal application market, and the native APP is very different, 小程序 no 沈阳小程序 development

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It must be downloaded and installed to open directly, which will bring huge impact to the native APP, especially the low frequency scene. It can be seen that 微信小程序 will inevitably give many small and medium-sized companies a new development channel and reduce direct collision with the Internet giant. This is not necessarily a good thing for small and medium-sized companies, although it faces a transformation situation.xx