如何实现从0到1的新媒体推广？

第一：老板愿意授权，下属敢于尝试犯错误。

“关于新媒体推广活动的规划，您有什么想法吗？例如，如果您想计划一个活动，前提是将销售额增加到XX。” “原因是，怎么做？想知道从0到1怎么做？”这里有很多活动策划方法，很容易列出十几种吸粉方法。虽然有许多成功的案例，需要分析具体问题。

但是，一旦你提出预算问题，他们就会出现金钱并让你怀疑自己的能力。 0吸收粉末的成本，也是准确的粉丝，更加急于与你谈论KPI。老板想知道每一分钱花在哪里。这是可以理解的，但请不要怀疑雇主。这种持怀疑态度往往反映了领导层的恐慌，更加可控制并不是一件好事。

1到N是复制的，0到1是变形的。 0到1本身正试图创造一个充满未知数的新事物。即使它失败了，也没什么大不了的。在操作开始时，这是一个不断尝试犯错然后重新分配的过程。老板不会把沈阳软件自定义

第二：专注于产品，专注于服务。

从互联网未来发展趋势来看，内容必须是王道。任何没有内容支持的东西都是空谈。公司也必须有内容。这里提到的公司内容不是企业文化。企业的内容是产品或服务。产品和服务是商业机构生存的基本条件。

A company's own products are not doing well, relying on a public number and several platforms to brag is not feasible. Some enterprises blindly pursue the dividends of new media promotion, transform and maintain the image of the brand. Today, the various conferences were released on the public account, and the songs were praised. The form of tomorrow is a good new media matrix. Looking back, I found that my products could not be shot at all, and the service could not keep up. How did the originally blown cows cash in? Really powerful companies will not engage in alliances and pretend to be strong. On the contrary, it will falsely claim that it is a vulnerable group, thus alleviating various external pressures and focusing on doing its own things.

Third: talk less about business models, talk about pain points and needs.

A business model of a company is equivalent to a breakthrough in the interests of the company. The pain points and needs are the most concerned by users. A company does not start from the user's point of view, but rather confuses its business model as a talk. This is really a shame. To be a new media, the higher level is to talk less about the business model of advancing with the times, and you know it. More stories about pain points and needs, even if he is selling rice, selling organic healthy rice, this is also a conscience enterprise.

Users don't see how successful your business model is, and they focus on being close to life. Users only care about what specific problems your product or service solves, and your selling point meets their needs. Speak pain points and talk about needs. Really, there is a story that you can't finish behind a grain of rice.

Fourth: Let professional people do professional things.

The public number needs the team to work hard, even if the initial start can be a person, but if you want to get the final development, you still need a team to work hard. For example, it consists of the following structure:

Operation: Operators need to master the dynamics of enterprise development, coordinate resources, provide ideas, and control the overall situation.

Edit: Match the relevant copy by the idea of operation delivery. A more complete mechanism is to set up an editorial department, which is led by the editor-in-chief, organizes editing, and produces content.

艺术品：美化副本，增强视觉效果，并在锦上添花。

摄影：复制，视频制作中的真人拍摄。有些公司会成立视频部门。

计划：提供活动计划计划并跟踪活动的实施。

推广：负责对外业务合作和资源推广。

如今，许多公司允许员工经营两个甚至多个公共账户，并拥有多个工作，运营和规划，以及艺术和促销。我可以不时地让员工看一下这个大例子。我不知道有多少人在他们身后努力工作。如果每个人都有自己的分工，为专业人士提供专业的服务，不仅可以节省时间，而且可以用一半的努力获得两倍的成果。