小白如何从头开始操作微信公共号码？

“有小个体，他们也有自己的品牌。”这是微信公共平台的开场词。在每个人都是沟通者的时代，微信公共号码的门槛越来越低，街上的人随便称自己为“小编”。不仅公共经营者在2年内未能提高粉末200，而且还有大量的10万以上的大咖啡。有人曾说：“公众人数不适合普通人。”

微信公共平台已达到终点，已超过5年，用户群已达到10亿。可以想象这个数字所代表的含义。来自该平台的公众号码也聚集了数亿潜在用户。因此，每个人都去公众开放自己的公众号，努力成为一名小编辑。

如果你认为小编只是一个日常代码字，那就是一个很大的错误。公共号码并不像写文章那么简单。在运行微信公共号码之前，先问自己几个问题。

“你在做什么？”

“你能为用户提供什么？”

“与同龄人相比，你有哪些优势？”

这是公共号码操作的第一步：用户定位。

了解客户的需求，研究客户的偏好和兴趣，并阐明长期的战略方向。许多公共问题将得到解决。

如果您是一家企业，出于销售产品或服务的目的。用户必须为您的产品或服务而来，两者的质量都可以。

如果你是一个自我媒体，无论是情感鸡汤，汽车专家还是时尚达人，用户都更关心你提供的信息是否能给他们带来价值并引起共鸣。在这方面，更多的测试公共号码的输出。

当你确定你想做什么？将解决公共号码的类型选择，订阅号码或服务号码的问题。通常，专注于内容分发的自媒体选择订阅号码每天只有一个释放机会。企业产品服务，销售类别，更多选择服务号码，对于固定用户，一组机会的四倍，并将信息直接发送到微信客户端的消息栏。与订阅号码相比，服务号码消息将在用户面前更直观和清晰地显示，并且开放率将更高。

内容为王，确定您自己的用户定位，并了解观众对您的要求。公共号码的内容操作已成为首要任务。无论是纸质还是新媒体，国王的内容都是不变的真理。许多公众人数死亡是因为内容未得到维护。

既然您已了解受众群体的需求，那么您必须从受众群体的偏好中开始自己的内容。以汽车公众号码为例，重点关注汽车购买者的服务，汽车报价，车辆信息，新车更新，汽车干货，汽车保险，交通违规等信息，购买汽车后必须提供。完全可以根据每个方面设置相应的内容部分。

然而，与纸质媒体，电视广播和网站通信不同，公共号码的内容更加轻浮。守法内容的内容对于在闲暇时间使用移动电话的浏览信息的用户没有吸引力。

内容追求更具情感，并与用户产生共鸣。即使内容大多是干货知识，也应该结合用户的生活场景介绍，将用户带入你的故事中，巧妙地接受枯燥乏味的知识。

In addition to the above-mentioned content elaboration form, the two most important elements of the content are "innovation" and "hot spots". The articles copied and reproduced on the Internet can't be a big climate, and they can stand out from their own styles to retain more users. Like the adult products brand Durex, the public has attracted a large number of users with a unique and innovative golden idea, which has become a benchmark among many media people. Furthermore, users are pursuing the frontiers of fashion. The hot topic of the moment must be the focus of people's attention. Therefore, the important point of content is the pursuit of timeliness, which is often referred to as the “hot spot” in Xiaobiankou. Then take the Durex public account, Durex is very keen on hot spots, the Spring Festival of the Year of the Dog, a wave of Queen's Day. Everyone is deeply rooted in people's hearts.

In addition, the layout format is also very particular, and a large section of the text is piled up together, no one is interested. Adjust the font spacing to make the text more beautiful; the combination of graphics and text; sound, video is also a very attractive form of the audience.

But after all, the cultivation of content and typesetting is not a one-off event, the simplest 软件 customization

Single is also the most effective trick. First of all, imitate and re-original, popularly speaking, the early stage of Linyi researched the well-known public number in the peers. The reason why these popular public numbers are 100,000+, there will always be some routines to follow. Study and imitate its content, writing, and ideas, and find its bright spots. In the later period, I will have my own innovative breakthroughs and form my own characteristics.

User interaction, every audience deserves our true treatment, from the perspective of our own, people want to communicate with things that have temperature and thought. So also make the public number a platform for you to communicate with users. Daily news, message interaction, and solve audience problems. Send some small prizes to increase traffic and activity. Or establish your own user group to exchange knowledge, sharing experience is a very good way to maintain users.

xx 公共号码的操作不能在门口不是要说清楚的话语的情况下进行。但这些干货可以让每个人绕道而行，迅速前进。