What is the way out for new media operations? What is the outlook?

Lei Jun said: "Standing on the air, pigs can fly." New media operations also belong to the job. Even though the public number is getting lower and lower, 汇海 Xiaobian has no doubt about the prospects of new media operations.

The first thing to correct is that new media is not just a public number. Also included are a lot of headlines, Baijia, Penguin, such as pan-media, Weibo, social forums, short video like vibrato, and Himalayan audio.

According to Maslow's theory of hierarchy of needs, people have the need for emotion and belonging after solving the problem of temperature saturation security. At the higher level, it is respect and self-realization. The new media platform just meets the needs of the public's feelings and sense of belonging, respect and self-realization. The public needs access to information, self-expression, and channels of interest.

Therefore, there is no such thing as the decline of new media, but the content form is changing, and more and more people's tastes are more and more satisfied. Because of the mass users, the company naturally benefits, in order to promote marketing from APP软件开发

The corresponding products of the company have emerged as the times require.

What should we do?

New media has indeed enabled many grassroots to successfully leap into another class. When envying them to easily own a million fans, when the ads receive soft hands and anxiety, think about what we can do.

1. Operate new media as a product to operate

The so-called product thinking is to find the most essential needs of users and provide what users want. To make new media a product, your goal is to make this product alive.

A complete product line includes production, manufacturing, packaging, promotion, and feedback. Gradually improve the ability of each link, which is the five core competencies mentioned above.

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如果您是企业产品的新媒体服务，请始终记住您的服务目标是企业，目标是销售产品业务。

如果新媒体内容本身就是一种产品，请考虑大众用户的口味并提供他们想要的内容。

2.建立自己的运营思维系统。说穿了，学会自己思考

高端运营与低端运营之间的差距在于运营思维。刚刚进入这个行业的许多新媒体都是白色的并且正在进行螺丝工作。工作中思路不多，互联网行业的产品差异很大。这类员工必须重新学习并适应这份工作，而且晋升速度很慢。

当您继续练习思考和总结时，您将形成自己的知识体系。有一天你会发现，就像通过任杜的两条规则一样，很多事情总是在变化。在这个时候，你已经成为一个决策者，你正在观察整个方向。

3，始终围绕目标，注重结果

不要以为你在努力工作，而是在催眠自己。商业不是慈善家，结果非常重要。

许多人喜欢在做新媒体时宣传他们的感受，他们也不愿意讨好。但商业事物本身就是利益关系。

始终围绕目标进行工作可以帮助您快速找出每项工作中的逻辑关系。这不会做很多事情，我不知道它是什么，它没有任何目的，所以不要做无用的工作。

摘要:增强五项核心竞争力，建立运营思维，关注目标，注重结果，以推进先进的新媒体运营。这时，你必须晋升到不远处提高工资。

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